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    Start Over Subject Term media effectiveness Journal Title Agricultural Advertising

    2. Politics and advertising. Beck calls attention to politicians, gold, silver, advertising, and the value of the farm press in time of distress

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Beck, George S. (author)
    Format:
    Journal article
    Publication Date:
    1896-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15177
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    3(9) : 4-5

    17. Do you reach the Scandinavians by advertising in the English papers?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bergeson, Robert B. (author / Advertising Manager, Decorah-Posten, Decorah, Iowa)
    Format:
    Journal article
    Publication Date:
    1904-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15356
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    11(10) : 62, 64

    20. A Kalamazoo direct to you

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1904-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15362
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    11(11) : 21-26
    Notes:
    From Printer's Ink, November 2, 1904. Case report of the mail order business developed by Kalamazoo Stove Company, including information about response from readers of farm periodicals in which the product was advertised.

    23. Knowledge of the papers used a prime factor in a successful advertising campaign - an example

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Morrow, Marco (author)
    Format:
    Journal article
    Publication Date:
    1905-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15411
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    12(2) : 126-127
    Notes:
    Features the approach and effectiveness of Wallaces Farmer, Des Moines, Iowa.

    25. One day's mail

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1905-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15414
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    12(2) : 147
    Notes:
    Features the amount of subscription mail received during one day at the offices of the Ohio Farmer, Cleveland, Ohio.

    26. The farmer man and the wise men

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bennett, Ira M. (author)
    Format:
    Journal article
    Publication Date:
    1905-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15415
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    12(2) : 166-167
    Notes:
    Features the efforts of an organization-related farm paper, Up-To-Date Farming, to help farmers gain equitable prices for what they produce.

    31. The Devil and Eve

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Burba, George F. (author / Editor, Daily Sun, Springfield, Ohio)
    Format:
    Journal article
    Publication Date:
    1905-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15457
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    13(3) : 224-225
    Notes:
    Author describes the Devil's successful campaign to gain Eve as a customer (through the columns of the Fruit Grower's Appeal), using persistence and attractive offers. Finally, "he hit upon the apple business, and Eve bit." Later, Eve explained why she did it - because she "had seen it in the papers."

    43. More light on an old subject: having a bearing on mail order publications

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1907-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15822
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    17(3) : 226-227
    Notes:
    Results of a survey about consumers' use of various advertised products, including those advertised in farm papers.

    50. The relation of the farmer to the advertising business

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Irvine, James M. (author / Editor, Fruit Grower)
    Format:
    Journal article
    Publication Date:
    1908-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16339
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    19(3) : 224-226
    Notes:
    Summary of speech to the St. Joseph (Missouri) Advertising Club, June 17, 1908

    52. Influence of outdoor advertising on the sub-conscious mind

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Trefz, E.F. (author)
    Format:
    Journal article
    Publication Date:
    1908-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16351
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    19(6) : 517-519
    Notes:
    Extracts from speech at the Associated Advertising Clubs of America convention, Kansas City, Missouri, August 27, 1908.

    69. The purpose of the farm journal

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hughes, Hugh J. (author / Editor, Farm, Stock and Home)
    Format:
    Journal article
    Publication Date:
    1912-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16647
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    23(11) : 77-79, 82
    Notes:
    Address to an agricultural journalism class, University of Wisconsin, Madison.

    78. Making up the farm paper list

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Editorial
    Publication Date:
    1915-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16856
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    26(11) : 11-12
    Notes:
    Endorses the use of rigor over "hunch" in choosing media. Urges publishers to provide "easier access to all the facts about circulation and territory that the makers of lists require."

    80. Farm publications and why

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Paschall, Irvin F. (author / Advertising Manager, Farm Journal)
    Format:
    Journal article
    Publication Date:
    1915-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16864
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    27(7) : 59-60
    Notes:
    Cites evidence of impact and excellence of farm publications: (1) Cited by government as "the greatest educational force in the country." (2) First group of publications to join the Audit Bureau of Circulations. (3) First publications to stand back of their advertisers, via "Fair Play" plans.

    84. Verily, brethren, the old order changeth: being a few reflections on the present attitude of the retail merchant toward the erstwhile bogie the M.O. catalog

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Daugherty, George H. (author)
    Format:
    Journal article
    Publication Date:
    1916-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16881
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    28(1) : 54-57

    85. What farm papers are doing for advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1916-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16886
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    28(3) : 45
    Notes:
    Part of an address by E.T. Meredith, publisher of Successful Farming, before an advertising convention in Philadelphia, Pennsylvania.

    86. Are there too many farm papers? If so, who is to blame?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Leith, S.E. (author)
    Format:
    Journal article
    Publication Date:
    1918-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16921
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    31(2) : 30-31
    Notes:
    "If there ever was a time when the agricultural field should be cleaned up, and weeded down to those papers that are legitimately serving the interests of better agricultural conditions, that time is now." Author urges media buyers to be more selective.