- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Larned, W. Livingston (author)
- Format:
- Journal article
- Publication Date:
- 1908-11
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16359
- Journal Title:
- Agricultural Advertising
- Journal Title Details:
- 20(1) : 46
- Subject Term:
- buyer behavior, buying behavior, direct mail, direct marketing, farm families, farm women, farmers, and media effectiveness
- Notes:
- Poem. "When Martha thinks of going down to Busytown to buy…
