Making up the farm paper list
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Editorial
- Publication Date:
- 1915-03
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16856
- Journal Title:
- Agricultural Advertising
- Journal Title Details:
- 26(11) : 11-12
- Subject Term:
- advertising, campaign planning, campaigns, farm journals, media effectiveness, and media selection
- Notes:
- Endorses the use of rigor over "hunch" in choosing media. Urges publishers to provide "easier access to all the facts about circulation and territory that the makers of lists require."
