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Knowledge of the papers used a prime factor in a successful advertising campaign - an example

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Morrow, Marco (main author)
Format:
Journal article
Publication Date:
1905-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, editors, farm journals, media effectiveness, media selection, Wallaces Farmer, publishers
Notes:
Features the approach and effectiveness of Wallaces Farmer, Des Moines, Iowa.