- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Irvine, James M. (author / Editor, Fruit Grower)
- Format:
- Journal article
- Publication Date:
- 1908-07
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16339
- Journal Title:
- Agricultural Advertising
- Journal Title Details:
- 19(3) : 224-226
- Subject Term:
- advertising, buyer behavior, buying behavior, decision making, farm journals, farmers, information needs, and media effectiveness
- Notes:
- Summary of speech to the St. Joseph (Missouri) Advertising Club, June 17, 1908
