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The relation of the farmer to the advertising business

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Irvine, James M. (main author / Editor, Fruit Grower)
Format:
Journal article
Publication Date:
1908-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, buyer behavior, buying behavior, decision making, farm journals, farmers, information needs, media effectiveness
Notes:
Summary of speech to the St. Joseph (Missouri) Advertising Club, June 17, 1908