The relation of the farmer to the advertising business

Collection:

Agricultural Communications Documentation Center (ACDC)

Contributor:

Irvine, James M. (main author / Editor, Fruit Grower)

Format:

Journal article

Publication Date:

1908-07

Published:

USA

Location:

Agricultural Communications Documentation Center, Funk Library, University of Illinois

Related Item:

Agricultural Advertising

Related Item Details:

19(3) : 224-226

Subject Term:

advertising, buyer behavior, buying behavior, decision making, farm journals, farmers, information needs, media effectiveness

Notes:

Summary of speech to the St. Joseph (Missouri) Advertising Club, June 17, 1908