A theory and some conditions

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Irvine, James M. (author)
    Format:
    Journal article
    Publication Date:
    1903-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15215
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    10(5) : 25
    Subject Term:
    advertising, campaign planning, farm journals, and media effectiveness

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