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    Start Over Publication Year 2007 Subject Term campaign planning Journal Title Agri Marketing

    5. A look behind the campaign: NAMA's best of show - advertising

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2007-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25887
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(5) : 44-45
    Notes:
    Posted at www.agrimarketing.com/show_story.php?id=45429, Features the award-winning entry from the National Pork Board.

    6. Aligning the supply chain to serve a quality meal every time: NAMA's best of show - public relations

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Giblin, Robert (author) and Redman-Steen, Laurie (author)
    Format:
    Journal article
    Publication Date:
    2007-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25888
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(5) : 46-47
    Notes:
    Posted at www.agrimarketing.com/show_story.php?id=45430, Features the award-winning public relations entry for McDonald's, which sponsored a Food Quality Symposium.

    7. Purina Pro Plan's "everyday heroes" campaign is a winner

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Frys, Michelle (author) and McMillen, Molly (author)
    Format:
    Journal article
    Publication Date:
    2007-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25889
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(5) : 48-49
    Notes:
    Posted at www.agrimarketing.com/show_story.php?id=45432, Features the award-winning "specialty" campaign entry in NAMA competition.

    8. What media directors want from ag media providers

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henke, Laura (author), Kincaid, Susan (author), Hendrickson, Vicki (author), and Brokaw, Karen (author)
    Format:
    Journal article
    Publication Date:
    2007-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26091
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(6) : 34-35
    Notes:
    Posted at www.agrimarketing.com/show_story.php?id=45902

    10. Sales, goodwill built on the road

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Purnell, Rick (author)
    Format:
    Journal article
    Publication Date:
    2007-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26333
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(7) : 58-59
    Notes:
    Posted at www.agrimarketing.com/show_story.php?id=46304, Examines agri-marketing applications of vehicular promotions.

    11. Building successful partnerships

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kovac, Pete (author)
    Format:
    Journal article
    Publication Date:
    2007-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26334
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(7) : 60
    Notes:
    Posted at www.agrimarketing.com/show_story.php?id=46305, Examines agri-marketing applications of vehicular promotions.

    13. Fueling consumer acceptance

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2007-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26629
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(9) : 32
    Notes:
    Posted at www.agrimarketing.com, Describes efforts of the Ethanol Promotion and Information Council (EPIC), representing ethanol manufacturers.

    14. Creating brand identity creates demand for a commodity

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2007-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26630
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(9) : 34, 36
    Notes:
    Posted at www.agrimarketing.com, Describes a campaign by the Ethanol Promotion and Information Council to encourage public acceptance of bio-based fuel.