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Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2004
Published:
Canada
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19837
Journal Title:
Agri Marketing
Journal Title Details:
42(1) : 32
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Kaye, Heather (author)
Format:
Journal article
Publication Date:
2004-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20145
Journal Title:
Agri Marketing
Journal Title Details:
42(2) : 26, 28
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2004-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20147
Journal Title:
Agri Marketing
Journal Title Details:
42(2) : 32, 34
Notes:
Cautions to agri marketers about the legal aspects of electronic marketing, especially by e-mail and fax..
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Gardner, Den (author)
Format:
Journal article
Publication Date:
2004-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20149
Journal Title:
Agri Marketing
Journal Title Details:
42(2) : 44-45
Notes:
Describes efforts to promote ethanol through the use of an ethanol-powered racing car.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Wall, Ron (author)
Format:
Journal article
Publication Date:
2004-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20416
Journal Title:
Agri Marketing
Journal Title Details:
42(3) : 60-61
Notes:
Case report about the "Best of Show: Advertising" entry in 2004 National Agri-Marketing Association competition. Involes marketing of a new variety of canola.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Kocon, Lois (author)
Format:
Journal article
Publication Date:
2004-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20418
Journal Title:
Agri Marketing
Journal Title Details:
42(3) : 64-65
Notes:
Case report of "Best of Show - Specialty" entry in 2004 National Agri-Marketing Association competition. Campaign involved sales for Nestle Purina dog food brands.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Alexander, Corinne (author), Foley, Daniel (author), and Wilson, Christine (author)
Format:
Journal article
Publication Date:
2004-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20419
Journal Title:
Agri Marketing
Journal Title Details:
42(3) : 70-71
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2004-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20485
Journal Title:
Agri Marketing
Journal Title Details:
42(4) : 32-36
Notes:
Question-answer article involving the creative directors of five agricultural advertising agencies. Questions posed: How have consolidation and tightening budgets affected the creative side of what your agency offers to clients? Have you seen a shift i
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2004-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20486
Journal Title:
Agri Marketing
Journal Title Details:
42(4) : 38-39
Notes:
Report of research about evolving relationships between advertising agencies and clients they serve. Questions: What makes an agency indispensable to its clients? Preferred agency compensation structure? Changes in client-agency relationships that are
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Anderson, Robynne M. (author)
Format:
Journal article
Publication Date:
2004-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20487
Journal Title:
Agri Marketing
Journal Title Details:
42(4) : 40, 42
Notes:
Perspectives of the capabilities of small agricultural advertising agencies.