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Creative geniuses at work

Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2004-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, advertising agencies, appeals (message), change, communicator effectiveness, communicators, message content, persuasion, trends, writing skills, marketing communication
Notes:
Question-answer article involving the creative directors of five agricultural advertising agencies. Questions posed: How have consolidation and tightening budgets affected the creative side of what your agency offers to clients? Have you seen a shift i