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    Start Over Publication Year 2004 Subject Term campaign planning Journal Title Agri Marketing

    4. Opportunity: made possible by Nexera: a premium end-use product results in groundbreaking work for agency AdFarm and client Dow AgroSciences Canada

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wall, Ron (author)
    Format:
    Journal article
    Publication Date:
    2004-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20416
    Journal Title:
    Agri Marketing
    Journal Title Details:
    42(3) : 60-61
    Notes:
    Case report about the "Best of Show: Advertising" entry in 2004 National Agri-Marketing Association competition. Involes marketing of a new variety of canola.

    5. Good to be real: beef promotion for girls has far-reaching effects

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Anderson, Barb Baylor (author)
    Format:
    Journal article
    Publication Date:
    2004-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20417
    Journal Title:
    Agri Marketing
    Journal Title Details:
    42(3) : 62-63
    Notes:
    Case report about the "Best of Show: Public Relations" entry in the 2004 National Agri-Marketing Association competition.

    6. Celebrating champions - in and out of the show ring

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kocon, Lois (author)
    Format:
    Journal article
    Publication Date:
    2004-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20418
    Journal Title:
    Agri Marketing
    Journal Title Details:
    42(3) : 64-65
    Notes:
    Case report of "Best of Show - Specialty" entry in 2004 National Agri-Marketing Association competition. Campaign involved sales for Nestle Purina dog food brands.

    7. PR takes the sting out of a nasty little problem

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gardner, Den (author)
    Format:
    Journal article
    Publication Date:
    2004-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20489
    Journal Title:
    Agri Marketing
    Journal Title Details:
    42(4) : 24, 26
    Notes:
    Features a public relations campaign by Bayer Environmental Science to control fire ants year-round.