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    32. Optimal producer investment in generic advertising: the case of fluid milk in Ontario and Quebec

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Goddard, E.W. (author) and McCutcheon, M.L. (author)
    Format:
    Journal article
    Publication Date:
    1993
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14789
    Journal Title:
    Canadian Journal of Agricultural Economics
    Journal Title Details:
    41(3) : 329-347

    36. Some empirical methods of estimating advertising effects in demand systems: an application to dried fruits

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Green, Richard D. (author), Carman, Hoy F. (author), and McManus, Kathleen (author)
    Format:
    Journal article
    Publication Date:
    1991-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22300
    Journal Title:
    Western Journal of Agricultural Economics
    Journal Title Details:
    16 : 63-71
    Notes:
    Identified relatively weak effects of generic advertising of California figs, prunes and raisins.

    38. The allocation of advertising and research dollars in the Florida orange juice industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brown, Mark G. (author) and Spreen, Thomas H. (author)
    Format:
    Journal article
    Publication Date:
    2010
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35952
    Journal Title:
    International Journal on Food System Dynamics
    Journal Title Details:
    1(1) : 37-45