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The allocation of advertising and research dollars in the Florida orange juice industry

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Brown, Mark G. (main author), Spreen, Thomas H. (author)
Format:
Journal article
Publication Date:
2010
URL:
http://www.centmapress.ilb.uni-bonn.de/ojs/index.php/fsd
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179
Subject Term:
advertising, agriculture research, commodity promotion, crops, drink, economics of information, expenditures, fruit, promotion, value of information, diseases