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    Start Over Format Journal article Subject Term direct mail Subject Term media effectiveness

    1. A Kalamazoo direct to you

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1904-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15362
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    11(11) : 21-26
    Notes:
    From Printer's Ink, November 2, 1904. Case report of the mail order business developed by Kalamazoo Stove Company, including information about response from readers of farm periodicals in which the product was advertised.

    3. Campaign postcards are motivational tool

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ynaya, Dominador C., Jr. (author)
    Format:
    Journal article
    Publication Date:
    1981-12
    Published:
    Philippines: Clearinghouse on Development Communication, Arlington, Virginia.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16574
    Journal Title:
    Development Communication Report
    Journal Title Details:
    36 : 14-15

    4. Catalogs boom and grow

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1980-01-21
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18431
    Journal Title:
    Advertising Age
    Journal Title Details:
    51(3) : S-22-S-25
    Notes:
    Trends in the mail order catalog business. Includes a brief history back to 1872 when Aaron Montgomery Ward decided to market items to midwestern farmers living miles away from available shopping. About 85 million catalogs in the mailes in 1978, representing about 8,000 companies.

    6. Direct mail usage rises in some areas

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bevard, G. (author), Ames, Robert (author), Gray, Walter (author), and Warner, E.D. (author / Carmichael, J.P.)
    Format:
    Journal article
    Publication Date:
    1961-10
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17651
    Journal Title:
    AAACE
    Journal Title Details:
    : 1-3

    7. Effectively disseminating information to limited-scale landowners in the urban/rural interface

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Orr, Chandra L. (author), Kelemen, Danna B. (author), and Cartmell, D. Dwayne II (author)
    Format:
    Journal article
    Publication Date:
    2006-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: C24793
    Journal Title:
    Journal of Extension
    Journal Title Details:
    44(1)
    Notes:
    Online journal.