- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bawa, Kapil (author)
- Format:
- Journal article
- Publication Date:
- 1996-03
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30543
- Journal Title:
- Psychology and Marketing
- Journal Title Details:
- 13(2) : 129-156
- Subject Term:
- buyer behavior, buying behavior, coupon promotion, direct mail, food, media effectiveness, promotion, and marketing communication
