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    Start Over Format Journal article Subject Term buying behavior Subject Term media effectiveness

    32. Television advertising and beef demand: an econometric analysis of "split-cable" household panel scanner data

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jensen, H.H. (author) and Schroeter, J.R. (author)
    Format:
    Journal article
    Publication Date:
    1992
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14815
    Journal Title:
    Canadian Journal of Agricultural Economics
    Journal Title Details:
    40 : 271-294

    36. The effect of label information on U.S. farmers' herbicide choices

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hasing, Tomas (author), Carpio, Carlos E. (author), Willis, David B. (author), Sydorovych, Otha (author), and Marra, Michele (author)
    Format:
    Journal article
    Publication Date:
    2012-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01010
    Journal Title:
    Agricultural and Resource Economics Review
    Journal Title Details:
    20(2) : 200-214

    39. The effects of food safety issues released by we media on consumers' awareness and purchasing behavior: a case study in China

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Peng, Yala (author), Li, Jiajie (author), Xia, Hui (author), Qi, Siyuan (author), and Li, Jianhong (author)
    Format:
    Journal article
    Publication Date:
    2015
    Published:
    China
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 137 Document Number: D11473
    Journal Title:
    Food Policy
    Journal Title Details:
    51 : 44-52
    Notes:
    9 pages., Online via UI electronic subscription, Researchers reported on their analysis of a case of scandal concerning "set-style yogurt and jelly event" reporting by a micro-blog (i.e., we media) from "opinion leaders." Findings suggested that we media greatly increased dissemination of the voices of "opinion leaders" and triggered large-scale communication of food safety messaging to the public. "We media could be an effective tool to improve the food-safety status of the market."