The effects of food safety issues released by we media on consumers' awareness and purchasing behavior: a case study in China

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Peng, Yala (author), Li, Jiajie (author), Xia, Hui (author), Qi, Siyuan (author), and Li, Jianhong (author)
    Format:
    Journal article
    Publication Date:
    2015
    Published:
    China
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 137 Document Number: D11473
    Journal Title:
    Food Policy
    Journal Title Details:
    51 : 44-52
    Subject Term:
    buying behavior, case studies, consumers, food, food safety, media effectiveness, media influence, risk communication, blogs, blogging, yogurt, microblogs, and China, Hong Kong SAR (Eastern Asia)
    Notes:
    9 pages., Online via UI electronic subscription, Researchers reported on their analysis of a case of scandal concerning "set-style yogurt and jelly event" reporting by a micro-blog (i.e., we media) from "opinion leaders." Findings suggested that we media greatly increased dissemination of the voices of "opinion leaders" and triggered large-scale communication of food safety messaging to the public. "We media could be an effective tool to improve the food-safety status of the market."

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