- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Dahlgran, Roger (author) and Fairchild, Dean G. (author)
- Format:
- Journal article
- Publication Date:
- 2002
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22421
- Journal Title:
- Agribusiness
- Journal Title Details:
- 18(4) : 459-474
- Subject Term:
- buyer behavior, buying behavior, consumption, coverage, economics of information, food safety, mass media, meat, media effectiveness, poultry, publicity, reporting, risk communication, television, and value of information
