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The demand impacts of chicken contamination publicity: a case study

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Dahlgran, Roger (main author), Fairchild, Dean G. (author)
Format:
Journal article
Publication Date:
2002
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
buyer behavior, buying behavior, consumption, coverage, economics of information, food safety, mass media, meat, media effectiveness, poultry, publicity, reporting, risk communication, television, value of information