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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Kinnucan, H. W. (author) and Venkateswaran, M. (author)
Format:
Journal article
Publication Date:
1990-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22301
Journal Title:
Southern Journal of Agricultural Economics
Journal Title Details:
22(2) : 137-151
Notes:
Found that an advertising campaign increased/improved consumers' awareness of farm-raised catfish (15%) , attitudes toward it (3-6%) and purchases of it (12-13%). Factual content of the ads had less impact on behavior than the mere presence of the ads.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Kaiser, Harry M. (author) and Schmit, Todd M. (author)
Format:
Journal article
Publication Date:
1998-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22303
Journal Title:
Agricultural and Resource Economics Review
Journal Title Details:
27(1) : 43-52
Notes:
Revealed evidence that most of the observed change in egg demand between 1987 and 1995 could be explaind b y dietary cholesterol concerns. Advertising efforts resulted in net benefits to egg producers.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Epperson, James E. (author), Huang, Chung L. (author), Costa, Ecio F. (author), and McKissick, John C. (author)
Format:
Journal article
Publication Date:
2002-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22313
Journal Title:
Journal of Food Distribution Research
Journal Title Details:
33(1) : 52-61
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Mittelhammer, Ron C. (author), van Voorthuizen, Hilde (author), and Schotzko, R. Thomas (author)
Format:
Journal article
Publication Date:
2003-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22312
Journal Title:
Journal of Food Distribution Research
Journal Title Details:
34(1) : 134-152
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Green, Richard D. (author), Carman, Hoy F. (author), and McManus, Kathleen (author)
Format:
Journal article
Publication Date:
1991-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22300
Journal Title:
Western Journal of Agricultural Economics
Journal Title Details:
16 : 63-71
Notes:
Identified relatively weak effects of generic advertising of California figs, prunes and raisins.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Welsh, Robert S. (author)
Format:
Journal article
Publication Date:
1973-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22316
Journal Title:
Journal of Food Distribution Research
Journal Title Details:
4(2) : 92-97