Format: Journal article / Publication Year: 2003 / Subject Term: advertising and roles

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Pope, Rulon D. (author) and Cardon, James H. (author)
Format:: Journal article
Publication Date:: 2003-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21640
Journal Title:: Journal of Agricultural and Resource Economics
Journal Title Details:: 28 (2) : 185-200

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Reddick, Bekah (author)
Format:: Journal article
Publication Date:: 2003-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19067
Journal Title:: Agri Marketing
Journal Title Details:: 41(10) : i6-8
Notes:: On creative (or lack of creative) use of radio for agricultural advertising.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Burns, Joseph (author)
Format:: Journal article
Publication Date:: 2003-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18723
Journal Title:: Agri Marketing
Journal Title Details:: 41(5) : 38-39
Notes:: Reports the results of brand image research by Osborn & Barr Communications, St. Louis, Missouri, based on feedback from growers in Midwest farm states. Discusses roles of brands, as well as of dealers, in agricultural marketing.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Aeschliman, David C. (author)
Format:: Journal article
Publication Date:: 2003-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18729
Journal Title:: Agri Marketing
Journal Title Details:: 41(8) : 32-33
Notes:: Second article in a three-part series about the changing dynamics of agricultural marketing communications.

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2003-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19068
Journal Title:: Agri Marketing
Journal Title Details:: 41(10) : i10
Notes:: Two agrimarketing communicators discuss the changing environment in agricultural business and how farm radio must react to these new realities.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wenzel, Wayne (author / Farm Industry News)
Format:: Journal article
Publication Date:: 2003-03
Published:: USA: American Agricultural Editors' Association, New Prague, Minnesota.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22548
Journal Title:: ByLine
Journal Title Details:: : 1, 8

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