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    Start Over Format Journal article Publication Year 1988 Subject Term advertising

    1. Ad pages in farm publications for 12 months, 1987-86: fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1988-01-18
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15671
    Journal Title:
    Advertising Age
    Journal Title Details:
    59(3):80
    Notes:
    1 p.

    4. Commodity and brand advertising in the US orange juice market

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Behr, Robert M. (author), Fairchild, Gary F. (author), Lee, Jonq-Ying (author), and University of Florida; University of Florida; University of Florida
    Format:
    Journal article
    Publication Date:
    1988-11
    Published:
    USA: New York : John Wiley & Sons
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06187
    Journal Title:
    Agribusiness
    Journal Title Details:
    4 (6) : 579-589

    12. Thing s far from dry in farm broadcast advertising crop

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Swisshelm, G. (author)
    Format:
    Journal article
    Publication Date:
    1988-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09853
    Journal Title:
    Television/Radio Age
    Journal Title Details:
    July, 1988: A19
    Notes:
    National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/90. Box No. 13. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center, Television/Radio Age

    13. TV's poison could be radio's meat; chemical reaction is less severe

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1988-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09854
    Journal Title:
    Television/Radio Age
    Journal Title Details:
    July, 1988: A20-A21
    Notes:
    National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/90. Box No. 13. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center, Television/Radio Age

    14. When should you use farm broadcast?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Schmid, D. (author)
    Format:
    Journal article
    Publication Date:
    1988-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09855
    Journal Title:
    Agri Marketing
    Journal Title Details:
    26(6) : 38
    Notes:
    National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/90. Box No. 13. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center, Agricultural Publications, 1985-88, 1993-96

    15. What determines the cost of advertising in farm broadcasting?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kummerow, G. (author)
    Format:
    Journal article
    Publication Date:
    1988-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09856
    Journal Title:
    Agri Marketing
    Journal Title Details:
    26(6) : 38
    Notes:
    National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/90. Box No. 13. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center, Agricultural Publications, 1985-88, 1993-96

    16. How can broadcasters best serve advertisers?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Masterson, J. (author)
    Format:
    Journal article
    Publication Date:
    1988-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09857
    Journal Title:
    Agri Marketing
    Journal Title Details:
    26(6) : 38
    Notes:
    National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/90. Box No. 13. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center, Agricultural Publications, 1985-88, 1993-96

    17. What do you consider when buying farm radio?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stadlen, D. (author)
    Format:
    Journal article
    Publication Date:
    1988-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09858
    Journal Title:
    Agri Marketing
    Journal Title Details:
    26(6) : 44
    Notes:
    National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/90. Box No. 13. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center, Agricultural Publications, 1985-88, 1993-96

    18. Content analysis of agricultural news and advertisements in daily newspapers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Singh, C.P. (author), Singh, K.B. (author), and Singh, Shree Ram (author)
    Format:
    Journal article
    Publication Date:
    1988
    Published:
    India: National Council of Development Communication, Varanasi, India.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14380
    Journal Title:
    Interaction
    Journal Title Details:
    6(3) : 35-45

    20. From MARS to family farm : Du Pont / Mojo appeal to the mind and the heart (Midwest Agronomic Report Service)

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Haslam, Scott (author / Media Director for Mojo Advertising and Public relations, Houston) and Media Director for Mojo Advertising and Public relations, Houston
    Format:
    Journal article
    Publication Date:
    1988
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03017
    Journal Title:
    Agri Marketing
    Journal Title Details:
    26(6) : 52-55
    Notes:
    James F. Evans Collection

    21. Flying below the radar : profits come from well-designed 'back-end' programs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Damrow, Dick (author / Executive Vice President, Miller Meester Advertising Inc., Minneapolis) and Executive Vice President, Miller Meester Advertising Inc., Minneapolis
    Format:
    Journal article
    Publication Date:
    1988
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03043
    Journal Title:
    Agri Marketing
    Journal Title Details:
    26(9) : 32, 36
    Notes:
    James F. Evans Collection

    22. Gone with the whim : where have the once-famous ag ad agencies gone?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Strock, Clancy (author / University of Nebraska, Lincoln, NE) and University of Nebraska, Lincoln, NE
    Format:
    Journal article
    Publication Date:
    1988
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03069
    Journal Title:
    Agri Marketing
    Journal Title Details:
    26(10) : 58, 60
    Notes:
    James F. Evans Collection

    25. How an agency promotes itself : an inside look at The John Volk Co

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Volk, John (author / President, The John Volk Co., Chicago) and President, The John Volk Co., Chicago
    Format:
    Journal article
    Publication Date:
    1988
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03074
    Journal Title:
    Agri Marketing
    Journal Title Details:
    26(10) : 54, 56
    Notes:
    James F. Evans Collection