Commodity and brand advertising in the US orange juice market

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Behr, Robert M. (author), Fairchild, Gary F. (author), Lee, Jonq-Ying (author), and University of Florida; University of Florida; University of Florida
    Format:
    Journal article
    Publication Date:
    1988-11
    Published:
    USA: New York : John Wiley & Sons
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06187
    Journal Title:
    Agribusiness
    Journal Title Details:
    4 (6) : 579-589
    Subject Term:
    advertising, commodity promotion, and drink

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