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Start Over Format Journal article Subject Term advertising Journal Title Agribusiness

1. A double-hurdle approach to advertising: the case of cheese

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Blisard, N. (author) and Blaylock, J.R. (author)
Format:: Journal article
Publication Date:: 1992
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14791
Journal Title:: Agribusiness
Journal Title Details:: 8(2) : 109-120

2. Measuring exposure to advertising: a look at gross rating points

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kinnucan, H.W. (author) and Chang, H.S. (author)
Format:: Journal article
Publication Date:: 1992
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14792
Journal Title:: Agribusiness
Journal Title Details:: 8(5) : 413-423

3. Optimal investment in generic advertising and research: the case of the Canadian supply-managed egg market

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Goddard, E.W. (author) and Chye, K.M. (author)
Format:: Journal article
Publication Date:: 1994
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14793
Journal Title:: Agribusiness
Journal Title Details:: 10(2) : 145-166

4. Commodity supply response to a producer-financed advertising program: the California avacado industry

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Carman, H.F. (author) and Green, R.D. (author)
Format:: Journal article
Publication Date:: 1993
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14794
Journal Title:: Agribusiness
Journal Title Details:: 9(6) : 605-621

5. A comparative analysis of export promotion programs for U.S. wheat and red meats

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Halliburton, K. (author) and Henneberry, S.R. (author)
Format:: Journal article
Publication Date:: 1995
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14797
Journal Title:: Agribusiness
Journal Title Details:: 11(3) : 207-221

6. Lag structures in commodity advertising research

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lee, J.Y. (author) and Brown, M.G. (author)
Format:: Journal article
Publication Date:: 1992
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14799
Journal Title:: Agribusiness
Journal Title Details:: 8(2) : 143-154

7. Perceptual dimensions that influence consumers' choices of milk type for beverage use

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Miles, H. (author), Schwager, S.J. (author), and Lenz, J.E. (author)
Format:: Journal article
Publication Date:: 1995
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14800
Journal Title:: Agribusiness
Journal Title Details:: 11(3) : 263-272

8. Newspaper advertisement characteristics and consumer preferences for apples: a MIMIC model approach

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Richards, Timothy J. (author) and Patterson, Paul M. (author)
Format:: Journal article
Publication Date:: 2000
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16677
Journal Title:: Agribusiness
Journal Title Details:: 16(2) : 159-177

9. Value of advertising by food manufacturers as investment in intangible capital

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wu, Qinrong (author) and Bjornson, Bruce (author)
Format:: Journal article
Publication Date:: 1996-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16682
Journal Title:: Agribusiness
Journal Title Details:: 12 : 147-156

10. An economic analysis of generic egg advertising in California, 1985-1995

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kaiser, H.M. (author), Schmit, T.M. (author), and Reberte, J.C. (author)
Format:: Journal article
Publication Date:: 1997
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21727
Journal Title:: Agribusiness
Journal Title Details:: 13(4) : 365-373