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    1. A fresh brand strategy: evaluating consumers' strawberry purchasing intent and their attitude toward Florida grown strawberries

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ruth, Taylor (author) and Rumble, Joy (author)
    Format:
    Paper
    Publication Date:
    2015
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D05788
    Notes:
    Paper presented in the Agricultural Communications Section of the annual conference of the Southern Association of Agricultural Scientists, Atlanta, Georgia, January 31-February 1, 2015. 24 pages.

    2. Awareness and preference for functional foods: the perspective of older Italian consumers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Annunziata, Azzurra (author), Vecchio, Riccardo (author), and Kraus, Artur (author)
    Format:
    Online journal article
    Publication Date:
    2015-04-28
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09281
    Journal Title:
    International Journal of Consumer Studies
    Journal Title Details:
    39(4) : 353-361

    3. Branding the berries: consumers' strawberry purchasing intent and their attitude toward Florida strawberries

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ruth, Taylor K. (author) and Rumble, Joy N. (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07423
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(2) : 28-42

    4. Consumer knowledge of country of origin of fresh food at point of purchase

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Holdershaw, Judith (author) and Konopka, Roman (author)
    Format:
    Journal article
    Publication Date:
    2018
    Published:
    New Zealand
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D11510
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    24(3) : 349-362
    Notes:
    15 pages., Via online., Store-exit interviews with fresh food shoppers indicated that 38% were confident of country of origin of their food purchased. However, extent of knowledge varied somewhat by food category and more noticeably for specific food items within categories.

    5. Consumer perspectives on vitamins, minerals and food and beverage fortification

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research summary
    Publication Date:
    2021-04
    Published:
    USA: International Food Information Council, Washington, D.C.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12173
    Notes:
    Online from publisher. 29 pages., Statistical summary of findings of a U.S. probability survey among 1,023 adults ages 18+, based on interviews.

    6. Environmental friendly food. Choice experiment to assess consumer's attitude toward “climate neutral” milk: the role of communication

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lombardi, Ginevra Virginia (author), Berni, Rossella (author), Rocchi, Benedetto (author), and Department of Economics and Management, University of Florence, Florence, Italy Department of Statistics, Computer Science and Applications, University of Florence, Italy
    Format:
    Journal article
    Publication Date:
    2017-01-20
    Published:
    Italy: Elsevier Ltd.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08145
    Journal Title:
    Journal of Cleaner Production
    Journal Title Details:
    142: 257-262

    7. Exploring influences of different communication approaches on consumer target groups for ethically produced beef

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Risius, Antje (author) and Hamm, Ulrich (author)
    Format:
    Journal article
    Publication Date:
    2018
    Published:
    Germany
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 6 Document Number: D10226
    Journal Title:
    Journal of Agricultural and Environmental Ethics
    Journal Title Details:
    31 : 325-340

    8. Fair to the cow or fair to the farmer? The preferences of conventional milk buyers for ethical attributes of milk

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Markova-Nenova, Nonka (author) and Watzold, Frank (author)
    Format:
    Journal article
    Publication Date:
    2018
    Published:
    Germany
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10314
    Journal Title:
    Land Use Policy
    Journal Title Details:
    79 : 223-239
    Notes:
    Via UI online subscription.

    9. IFIC survey: knowledge, understanding and use of front-of-pack labeling in food and beverage decisions: insights from shoppers in the U.S

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Food Insight (author)
    Format:
    Online Article and Power Point
    Publication Date:
    2021-11-16
    Published:
    USA: International Food Information Council Foundation, Washington, D.C.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13003
    Notes:
    41 pages. Article and cover, methodology and key takeaways off PowerPoint in folder (8 pages), remaining pages online.