Stearns, Stacey (author / University of Connecticut)
Format:
Presentation
Publication Date:
2018-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09901
Notes:
Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 18 pages.
Available online at www.centmapress.org, Results indicated that both corporate firms involved in a food fraud case lacked an immediate mandate to address the legitimate stakeholders' claim. "This study adds the action perspective to stakeholder salience theory, providing practical guidelines for marketers in the food sector who face wicked contexts, attempting to achieve transparency and common goals along with their stakeholders."
Lombardi, Ginevra Virginia (author), Berni, Rossella (author), Rocchi, Benedetto (author), and Department of Economics and Management, University of Florence, Florence, Italy
Department of Statistics, Computer Science and Applications, University of Florence, Italy
Format:
Journal article
Publication Date:
2017-01-20
Published:
Italy: Elsevier Ltd.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08145
Online via https://doaj.org, Article deals with the role of information and communication technologies and the related infrastructure to induce innovations for sustainable rural development." Authors examined the role of social innovation to create a new demand for products, services, and organizational models for farm and rural enterprises.
USA: Center for Food and Agricultural Business, Purdue University, West Lafayette, Indiana.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: D09404
Notes:
No part of this publication may be reproduced or transmitted in any form without written permission from Purdue University and McDonald's Corporation., 27 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08296
Notes:
Presentation at MediaGrowth Executive Summit, Chicago, Illinois, April 5-7, 2017. 30 pages., Describes shifts in media during the past five years and implications for marketing and media organizations, with special emphasis on agriculture.
Online open access via AgEcon Search., Authors used a survey to examine the information and communication technology (ICT) usage and attitudes by enterprises operating in the agri-food sector. "...competitive advantage my be reached using ITC solutions for widening and maintaining relations through a more effective information flow with partners and consumers."
