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Corporate communication actions in response to crises: empirical evidence in food fraud in Brazil

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Florencio de Almeida, Luciana (main author), Valeria Rocha, Thelma (author), Ribeiro da Fonseca, Marcio (author)
Format:
Journal article
Publication Date:
2019
URL:
http://centmapress.ilb.uni-bonn.de/ojs/index.php/fsd/issue/view/56
Published:
Brazil
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
agri-marketers, agribusiness, appeals (message), case studies, commercial organizations, corporate attitudes, ethical issues, food safety, meat, persuasion, risk communication, web sites, food industry, marketing communication, agri-marketing, crisis communications, transparency, social media, stakeholders, Facebook, YouTube, agribusinesses, Brazil (Latin America; South America), corporate communication, joint problem solving, meat industry, joint goal seeking, mutual goal seeking, mutual problem solving
Notes:
Available online at www.centmapress.org, Results indicated that both corporate firms involved in a food fraud case lacked an immediate mandate to address the legitimate stakeholders' claim. "This study adds the action perspective to stakeholder salience theory, providing practical guidelines for marketers in the food sector who face wicked contexts, attempting to achieve transparency and common goals along with their stakeholders."