Readiness for ICT based B2C (business to consumer) information flow - case study of the Hungarian food sector

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Botos, Szilvia (author), Szilagyi, Robert (author), Felfoldi, Janos (author), and Toth, Mihaly (author)
    Format:
    Journal article
    Publication Date:
    2020
    URL:
    https://ageconsearch.umn.edu/record/303943
    Published:
    Hungary
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11716
    Journal Title:
    Agris On-line Papers in Economics and Informatics
    Journal Title Details:
    12(2 ): 41-51
    Subject Term:
    agri-marketers, case studies, consumers, information flow, information issues, information technology, food industry, marketing communication, information need, food issues, Hungary (Europe), business communication, and agri-marketing communication
    Notes:
    Online open access via AgEcon Search., Authors used a survey to examine the information and communication technology (ICT) usage and attitudes by enterprises operating in the agri-food sector. "...competitive advantage my be reached using ITC solutions for widening and maintaining relations through a more effective information flow with partners and consumers."

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