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2. Knowledge, attitude and practices relating to zoonotic diseases among livestock farmers in Punjab, India
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Singh, B.B. (author), Kaur, R. (author), Gill, G.S. (author), Gill, J.P.S. (author), Soni, R.K. (author), and Aulakh, R.S. (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- India: Science Direct
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10184
- Journal Title:
- Acta Tropica
- Journal Title Details:
- 189: 15-21
- Notes:
- Journal homepage: www.elsevier.com/locate/actatropica, Via online journal, Zoonotic diseases cause significant health and economic impact in developing countries such as India. Many zoonotic diseases are prevalent in the livestock and as an occupational zoonosis in the livestock farmers in India. Lack of knowledge on the disease transmission, prevention and control measures is a potential high risk for the occurrence of zoonotic diseases in the livestock and its keepers in India. We conducted this study to understand knowledge, attitude and practices of livestock farmers regarding zoonoses. Five villages from each of the 22 districts of the state were conveniently selected (n = 110). Farmers available at village community sites were enrolled in the study and requested to complete a custom designed questionnaire (n = 558). In addition, livestock farmers attending basic livestock husbandry training were also surveyed (n = 301). Data from questionnaires was used to create three index variables: (a) knowledge score; (b) attitude score and (c) practice score. Association between demographic and other explanatory variables with knowledge score was evaluated using linear regression analyses. Similarly, the association between knowledge and attitude score with practice score was evaluated. Of the 859 participants, 685 (80%) livestock farmers had heard the term ‘zoonoses’ but only 345 (40%), 264 (31%) and 214 (25%) farmers were aware of the zoonotic nature of tuberculosis, Japanese encephalitis and taeniosis, respectively. For practices, 23% farmers reported consumption of raw milk and only 10% and 8% livestock farmers ever got their animals tested for brucellosis and tuberculosis, respectively. The low level of education and being a cattle farmer were negatively associated with the farmer’s knowledge on zoonotic diseases. The attitude score was positively associated with the practice score of the participants. The results indicate need for educating the livestock farmers particularly those with a low level of education to reduce the health and economic impact of zoonotic diseases in India.
3. Connecting the unconnected: Tombigbee Communications believes building a better future for its rural residents starts with fiber
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bedord, Laurie (author)
- Format:
- Journal article
- Publication Date:
- 2019-01
- Published:
- USA: Meredith Agrimedia, Meredith Corporation, Des Moines, Iowa.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10198
- Journal Title:
- Successful Farming
- Journal Title Details:
- 117(01) : 52-55
- Notes:
- Magazine article
4. Is label literacy a key to healthier food choices?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Research report
- Publication Date:
- 2019-01-24
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10223
- Notes:
- Online via International Food Information Council Foundation, Washington, D.C.
5. Understanding barriers and opportunities for adoption of conservation practices on rented farmland in the US
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ranjan, Pranay (author), Wardroppe, Chloe B. (author), Eanes, Francis R. (author), Reddy, Sheila M. W. (author), Harden, Seth C. (author), Masuda, Yuta J. (author), and Prokopy, Linda S. (author)
- Format:
- Online journal article
- Publication Date:
- 2019-01
- Published:
- USA: Science Direct
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10297
- Journal Title:
- Land Use Policy
- Journal Title Details:
- 80 : 214-223
- Notes:
- 10 pages., Via online journal., Agricultural conservation programs often focus on farm operators when promoting conservation practices. However, much of U.S. farmland is owned by landowners not directly involved in farm operations. Rental arrangements on these lands can dis-incentivize the adoption of conservation practices that could improve soil health, water quality, and land values. To date, agricultural conservation policy has largely ignored the role of non-operating landowners (NOLs) and rental arrangements. We help improve the evidence-base for policy by identifying barriers to adoption of conservation practices on rented farmlands. Analysis of forty interviews with NOLs, operators, farm managers and university extension personnel in Iowa, Illinois, and Indiana revealed five categories of barriers: cash rent lease terms, rental market dynamics, information deficits/asymmetries, cognitive/interpersonal, and financial motivations. Some barriers, such as risk aversion and farm aesthetics were expressed by both NOLs and operators, while other barriers, such as status quo bias and annual renewal of leases were only expressed by NOLs and operators, respectively. To overcome barriers to conservation, interviewees recommended improving communication between NOLs and operators and modifying cash rent lease terms in order to build in flexibility for equitable sharing of risks and rewards. Agricultural conservation programs could readily apply these results—possibly working with intermediaries (e.g., farm managers, lawyers)—to offer communication and lease tools and assistance to NOLS and operators. Future research should evaluate the efficacy of these conservation interventions and how intermediaries affect the balance of power between NOLs and operators.
6. Understanding labour exploitation in the Spanish agricultural sector using an agent based approach
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Chesney, Thomas (author), Evans, Keith (author), Gold, Stefan (author), and Trautrims, Alexander (author)
- Format:
- Online journal article
- Publication Date:
- 2019-03
- Published:
- Spain: Science Direct
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10298
- Journal Title:
- Journal of Cleaner Production
- Journal Title Details:
- 214 : 696-704
- Notes:
- 9 pages., Via online journal., Using an agent-based model we explore the model of slavery in modern business developed by Crane (2013). Taking the Spanish agricultural sector—specifically the area of Campo de Dalías in Almería where much of Europe's vegetables are grown—as a case, we find that labour exploitation flourishes in communities of like-minded companies that do not care about mainstream norms. We confirm which socio-economic aspects of labour demand/supply lead to slavery, while challenging the assumption that markets which are dominated by few employers are more prone to exploiting workers. We find that, regarding isolation and connectedness of employers, cluster effects and intense inter-employer communication are particularly effective drivers of underpayment if the cluster is homogenous in terms of wage level and if it is isolated from law-abiding employers. This means that employers tend to confirm and reinforce each other in their illegal behaviour, thus creating enclaves in which non-standard norms prevail and worker exploitation is regarded as legitimate. On the other hand, we see that breaking the isolation of employees among each other only increases pay levels if there are law-abiding employers, pointing to the potentially beneficial role social business and entrepreneurs, state-owned companies, or public entrepreneurs could play for transforming labour conditions of entire markets.
7. Poll: How does the public think journalism happens?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Research report
- Publication Date:
- 2019
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10306
- Journal Title:
- Columbia Journalism Review
- Notes:
- 8 pages., Via online., Results of a national poll for Columbia Journalism Review in partnership with Reuters/Ipsos.
8. The future of farm broadcasting
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Root, Ken (author)
- Format:
- Journal article
- Publication Date:
- 2019-04
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10383
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 57(3) : 58
- Notes:
- In a special section: "Salute to NAFB: 75th anniversary!"
9. Are consumers willing to pay to reduce food waste?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Grant, Kara (author), Gallardo, R. Katrina (author), and McCluskey, Jill J. (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10391
- Journal Title:
- Choices
- Journal Title Details:
- 34(1) : 1-7
- Notes:
- Via UI subscription
10. Should livestock images provide historical reference or modern reality? An examination of the influence of livestock communication on attitude
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rumble, Joy N. (author), Rogers-Randolph, Tiffany M. (author), Buck, Emily B. (author), and The Ohio State University University of Florida Association for Communication Excellence
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10429
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 103(2)
- Notes:
- 16 pages., Via online journal., The livestock industry has repeatedly struggled to effectively communicate livestock care and handling practices in order to promote awareness and acceptance. Many consumers still hold on to the historically picturesque view of production agriculture instead of the modern reality. It is necessary for the industry to identify how much is too much to tell or show consumers. Therefore, this study sought to understand the influence of two communication treatments on attitudes toward livestock care and use. Elaboration Likelihood Model (ELM) served as the theoretical framework for this study. A sample of 1,049 respondents was obtained through non-probability sampling. To fulfill the purpose of this study, the development of an online survey was informed by ELM and measured prior beliefs, personal involvement, and knowledge. An experimental treatment, consistent with persuasive communication within ELM, presented respondents with one of two images of cage-free egg laying housing and accompanying text. One image could be described as “historically picturesque” and the other as “modern reality.” Attitude toward livestock care and use was measured after exposure to one of the images. Respondents held favorable prior beliefs, demonstrated neutral involvement, and answered three or less knowledge questions correctly. Respondents exposed to the modern reality treatment displayed slightly lower attitudes than those exposed to the historically picturesque treatment. The results indicated that both prior beliefs and image exposure had a significant impact on attitude, while personal involvement was not found to be significant.
11. The credibility of scientific communication sources regarding climate change: a population-based survey experiment
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Sanz-Menéndez, Luis (author) and Cruz-Castro, Laura (author)
- Format:
- Online journal article
- Publication Date:
- 2019
- Published:
- SAGE Journals
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10532
- Journal Title:
- Public Understanding of Science
- Notes:
- 20 pages., via online journal., This article analyses whether different institutional sources of scientific information have an impact on its credibility. Through a population-based survey experiment of a national representative sample of the Spanish public, we measure the credibility that citizens attribute to scientific information on the evolution of CO2 emissions disclosed by different institutional sources (business associations, government, non-government environmental organisations, international bodies and national research institutions). The findings show that an institutional credibility gap exists in science communication. We also investigate the factors accounting for the credibility of the different institutional sources by examining variables related to knowledge, interest, trust, reputation, deference, attitudes, values and personal characteristics. Exploratory regression analyses reveal that identical variables can produce different effects on the credibility of scientific information, depending on the institutional source to which it is attributed.
12. Intersections between connectivity and digital inclusion in rural communities
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Park, Sora (author), Freeman, Julie (author), and Middleton, Catherine (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Australia: Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 25 Document Number: D10542
- Journal Title:
- Communication Research and Practice
- Journal Title Details:
- 5(2) : 139-155
- Notes:
- 18 pages., via online journal., Findings in rural communities prompt authors to recommend a customized policy framework that is responsive to the diversity and uniqueness of local contexts in connectivity and digital inclusion.
13. Green shoots: how small signs of hope are sprouting up across the impoverished local news landscape
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bednar, Olivia (author)
- Format:
- Journal article
- Publication Date:
- 2019-05-15
- Published:
- Canada: Ryerson University, Toronto, Ontario, Canada
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 25 Document Number: D10545
- Journal Title:
- Ryerson Review of Journalism
- Journal Title Details:
- Spring 2019
- Notes:
- 7 pages., via online journal., Article examines challenges facing local news media and introduces some options they are exploring.
14. Left behind
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Goldman, Jordana (author)
- Format:
- Journal article
- Publication Date:
- 2019-01-01
- Published:
- Canada: Ryerson University, Toronto, Ontario, Canada
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 25 Document Number: D10547
- Journal Title:
- Ryerson Review of Journalism
- Notes:
- 6 pages., via website,Ryerson Review of Journalism., Between the hours of about 4 p.m. to midnight, Ashleigh Weeden goes dark. Not for the usual reasons, though. In Weeden’s southwestern Ontario town, the internet connection becomes—for all practical purposes—nonexistent during those hours. The PhD student at the University of Guelph lives in Ariss, Ontario, a “dispersed rural community” sandwiched between urban centres like Guelph and Kitchener. Despite paying about $250 monthly for internet access, she finds herself shut out of the internet. “…[S]ometimes [internet speed] goes one, maybe half a megabyte down,” she says. “I can’t grade, I can’t do anything, there’s no point, I might as well give up until about midnight.”
15. Ag data transparent organization releases model ag data use agreement
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Janzen, Todd (author)
- Format:
- Report summary
- Publication Date:
- 2019-06-17
- Published:
- USA: Henderson Communications, LLC
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10562
- Notes:
- 3 pages., via blog from Janzen Ag Law - online via AgriMarketing Weekly., Since big data arrived in agriculture a few years ago, I have watched companies struggle with how to address farmers' concerns with ag data privacy, security, and control. Some companies have started with a clean sheet of paper and drafted agreements that reflect what they actually do. Others have taken a short cut by cutting and pasting agreements from other industries. The result is that contracts for ag data collection, use and sharing are inconsistent and often miss the point-to communicate the company's intentions with users.
16. New report: secret regulatory talks threaten public protections
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Treat, Sharon Anglin (author)
- Format:
- Report summary
- Publication Date:
- 2019-05-22
- Published:
- International: Institute for Agriculture and Trade Policy, Minneapolis, Minnesota
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10564
- Notes:
- 2 pages., via website, The Institute for Agriculture and Trade Policy., Regulation gets a bad name in much of the world today. Business lobbies have successfully equated it in many people’s minds with just so much “red tape”. Government-imposed rules on how things are made, how services are delivered and what products have no place on the market at all are said to hamper business competitiveness. Precautionary measures aimed at safeguarding people’s health, or the health of fragile water bodies and ecosystems, are labelled unfair barriers to trade and investment — a claim made increasingly over the past quarter-century of corporate globalization.
17. Agribusiness's secretive plans to unravel food safety and worker protections
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Treat, Sharon Anglin (author)
- Format:
- Report summary
- Publication Date:
- 2019-02-19
- Published:
- International: Institute for Agriculture and Trade Policy, Minneapolis, Minnesota
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10565
- Notes:
- 4 pages., via website, The Institute for Agriculture and Trade Policy., As Congress and the public debate the pros and cons of the United States-Mexico-Canada Agreement (USMCA), or New NAFTA, behind the scenes and in the shadows transnational corporations are doubling down on their plans to weaken and eliminate public protections through a related entity, the secretive Regulatory Cooperation Council (RCC). This littleknown council has the mission of promoting trade by “reducing, eliminating or preventing unnecessary regulatory differences” between Canada and the United States. Since the RCC’s inception, agribusiness—including factory-farmed livestock producers, the feed industry, and chemical and pesticide manufacturers and linked transportation businesses—has had a seat at the regulatory cooperation table. Their focus, without exception, has been advocating the scaling back and even elimination of important safety protections in both countries. In the U.S., recommendations made by the RCC feed directly into regulations enacted (or eliminated) by the Department of Agriculture, Food and Drug Administration and Environmental Protection Agency, among others
18. Fighting to keep public notices in newspapers: the public loses out when government makes it harder to find out what it's doing
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Reed, Maryanne (author)
- Format:
- Commentary
- Publication Date:
- 2019-01-03
- Published:
- USA: Nieman Foundation for Journalism at Harvard
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10573
- Journal Title:
- Nieman Reports
- Notes:
- 3 pages., via website, Nieman Reports.
19. "A destructive and unnecessary technology"
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Henderson, Greg (author / Editor, Drovers Cattlenetwork)
- Format:
- Editorial
- Publication Date:
- 2019-06
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 46 Document Number: D10707
- Journal Title:
- Drovers Cattlenetwork
- Notes:
- 1 page., Via online., "Fake meat hucksters rely on defaming the beef you produce and beef's carbon footprint to sell their plant-based products."
20. Can women's self‐help groups improve access to information, decision‐making, and agricultural practices? The Indian case
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Raghunathan, Kalyani (author), Kannan, Samyuktha (author), and Quisumbing, Agnes R. (author)
- Format:
- Online journal article
- Publication Date:
- 2019-08
- Published:
- Wiley Periodicals, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 78 Document Number: D10822
- Journal Title:
- Agricultural Economics
- Notes:
- 14 pages., via online journal,, Effective agricultural extension is key to improving productivity, increasing farmers’ access to information, and promoting more diverse sets of crops and improved methods of cultivation. In India, however, the coverage of agricultural extension workers and the relevance of extension advice is poor. We investigate whether a women's self‐help group (SHG) platform could be an effective way of improving access to information, women's empowerment in agriculture, agricultural practices, and production diversity. We use cross‐sectional data on close to 1,000 women from five states in India and employ nearest‐neighbor matching models to match SHG and non‐SHG women along a range of observed characteristics. We find that participation in an SHG increases women's access to information and their participation in some agricultural decisions, but has limited impact on agricultural practices or outcomes, possibly due to financial constraints, social norms, and women's domestic responsibilities. SHGs need to go beyond provision of information to changing the dynamics around women's participation in agriculture to effectively translate knowledge into practice.
21. Reporters aren't paid to advocate
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Young-Puyear, Cyndi (author)
- Format:
- Commentary
- Publication Date:
- 2019-08-23
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 78 Document Number: D10828
- Journal Title:
- Illinois AgriNews
- Journal Title Details:
- 42(26) : D6
22. Cargill releases its latest survey on what consumers want
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- News release
- Publication Date:
- 2019-08-07
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 82 Document Number: D10835
- Notes:
- Online via AgriMarketing Weekly. 2 pages.
23. "Milk" and "meat" labels: the new identity crisis: research IDs confused consumer segment
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Research summary
- Publication Date:
- 2019-09-04
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 83 Document Number: D10838
- Notes:
- Online from the Center for Food Integrity, Gladstone, Missouri. 2 pages., "New research shows a significant and growing group of health-conscious consumers is confused by the mixed messages they're receiving about the 'real deal' and the substitutes entering the market."
24. Science can't sell fake meat
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Henderson, Greg (author)
- Format:
- Editorial
- Publication Date:
- 2019-08-22
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 84 Document Number: D10850
- Journal Title:
- Drovers
- Notes:
- Via digital edition 1 page.
25. Unhealthy food: food and beverage references in comedy series
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Mayrhofer, Mira (author), Naderer, Brigitte (author), and Binder, Alice (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: D10855
- Journal Title:
- Journalism and Mass Communication Quarterly
- Notes:
- First published May 7, 2019. In press., We analyzed comedy series for food and beverage references, with particular attention to their type of presentation, along with the characteristics of actors associated with the references. Because the generally positive tone of comedy series can exert affective influence over audiences, the result that clearly unhealthy products appeared more often (food: 51.6%; beverage: 40.5%) than clearly healthy ones (food: 11.2%; beverage: 19.6%) could be especially problematic. Moreover, women (56.5%; men: 47.4%) and African American characters (62.7%; Caucasians: 51.5%; Other: 44.7%) were significantly more often associated with unhealthy foods, which could prompt stereotypes of such individuals.
26. How will we eat and produce in the cities of the future? From edible insects to vertical farming - a study on the perception and acceptability of new approaches
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Specht, Kathrin (author), Zoll, Felix (author), Schumann, Henrike (author), Bela, Julia (author), Kachel, Julia (author), and Robischon, Marcel (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: D10870
- Journal Title:
- Sustainability
- Journal Title Details:
- 11(16)
- Notes:
- Via online. 27 pages., Global challenges such as climate change, increasing urbanization and a lack of transparency of food chains, have led to the development of innovative urban food production approaches, such as rooftop greenhouses, vertical farms, indoor farms, aquaponics as well as production sites for edible insects or micro-algae. Those approaches are still at an early stage of development and partly unknown among the public. The aim of our study was to identify the perception of sustainability, social acceptability and ethical aspects of these new approaches and products in urban food production. We conducted 19 qualitative expert interviews and applied qualitative content analysis. Our results revealed that major perceived benefits are educational effects, revaluation of city districts, efficient resource use, exploitation of new protein sources or strengthening of local economies. Major perceived conflicts concern negative side-effects, legal constraints or high investment costs. The extracted acceptance factors deal significantly with the “unknown”. A lack of understanding of the new approaches, uncertainty about their benefits, concerns about health risks, a lack of familiarity with the food products, and ethical doubts about animal welfare represent possible barriers. We conclude that adaptation of the unsuitable regulatory framework, which discourages investors, is an important first step to foster dissemination of the urban food production approaches.
27. Story behind the story: beware the rural outrage cycle
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Spangler, holly (author)
- Format:
- Editorial
- Publication Date:
- 2019-09
- Published:
- USA: AAEA - The Agricultural Communicators Network,
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 106 Document Number: D10929
- Journal Title:
- ByLine
- Notes:
- The award-winning editorial (two pages)is attached to this document. It is available online at https://www.farmprogress.com/farm-life/beware-rural-outrage-cycle., Via online issue. 2 pages., This editorial was written by the author of the winning entry in the Editorial Opinion category, 2019 AAEA communications contest.
28. Cattle groups differ on labeling
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- News article
- Publication Date:
- 2019-10-23
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D10998
- Journal Title:
- Drovers
- Notes:
- Online via Drovers News Source. 3 pages., Announces a petition from the United States Cattlemen's Association to the USDA Food Safety and Inspection Service to address "Product of the U.S.A. and "Made in the U.S.A. claims on U.S beef. Includes a link to full petition (199 pages). The petition ends: "To eliminate the likelihood of confusion and to better inform consumers, USDA contends that voluntary labels indication 'Made in USA' and 'Product of USA' or similar content should be limited to beef from cattle born, raise, and harvested in the United States."
29. 60% of farmers report lack of high-speed internet impacting their business
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Research summary
- Publication Date:
- 2019-10-10
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11002
- Notes:
- Online from the United Soybean Board via AgriMarketing Weekly. 2 pages., Summary of survey results reported in "Rural broadband and the American Farmer: Connectivity challenges limit agriculture's economic impact and sustainability." Findings reflected responses from more than 2,000 U.S. primary and secondary farm operators in a combination of online and mail-in surveys.
30. Beef cutout prices: widely reported, yet wildly misunderstood
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Henderson, Greg (author)
- Format:
- Journal article
- Publication Date:
- 2019-11-20
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11078
- Journal Title:
- Drovers
- Notes:
- Via online issue. 2 pages., Describes recent experience in which a packing house fire resulted in lower fed cattle prices and higher values of choice boxed beef cutout values - resulting in frustration and anger in cattle country.
31. Public images of dairy farms among urban dwellers in Bogota, Colombia
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Wellbrock, Wiebke (author), Burkart, Stefan (author), Encisco Valencia, Karen (author), and Knierim, Andrea (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Colombia
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11089
- Journal Title:
- International Journal on Food System Dynamics
- Journal Title Details:
- 10(5) : 473-485
- Notes:
- Available online at www.centmapress.org, Findings of a word association task revealed that most participants associated cows, rural areas, and traditional production systems with the cue dairy farms. While purchasing their products, they paid the most attention to attributes such as health and hygiene, indicating that they pay the most attention to product quality and not production quality. Yet more than half indicated that modern production systems contradict their norms and values. Authors concluded that the current modernization efforts in Colombia do not fit to the specific culture of the country.
32. The water paradox: overcoming the global crisis in water management
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Barbier, Edward B. (author)
- Format:
- Book
- Publication Date:
- 2019
- Published:
- International: Yale University Press, New Haven, Connecticut.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D11096
- Notes:
- 281 pages., "By drawing on many examples from around the world, this book explains that our approach to managing water can and must be changed if we are to avoid a global water crisis. Includes a table identifying barriers to adoption of water-sharing technologies.
33. The one-traffic-light-town with some of the fastest internet in the U.S
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Halpern, Sue (author)
- Format:
- Journal article
- Publication Date:
- 2019-12-03
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11098
- Journal Title:
- New Yorker
- Notes:
- Online from the New Yorker., Fibre-optic cables strung above a home in Jackson County, Kentucky, one of the poorest countries in the country. High-speed broadband has been used to bring internet-based jobs to the region.
34. Who owns the data?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Knight, David (author)
- Format:
- Journal article
- Publication Date:
- 2019-11
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11102
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 57(8) : 36, 38
35. Falling into the trap of partisanship will only deepen the divide between farmers and city dwellers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Dyck, Toban (author)
- Format:
- Commentary
- Publication Date:
- 2019-11-04
- Published:
- Canada: Financial Post, Toronto, Ontario, Canada.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11104
- Journal Title:
- Financial Post
- Notes:
- Via online. 4 pages., "Our industry won't be the best it can be if we act like bullies, abandon decorum and vent against our leaders."
36. Agriculture sector struggles to wade through the molasses of public opinion
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Dyck, Toban (author)
- Format:
- Commentary
- Publication Date:
- 2019-11-19
- Published:
- Canada: Financial Post, Toronto, Ontario, Canada.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11105
- Journal Title:
- Financial Post
- Notes:
- Via online. 5 pages., "Industry in a frenzy, trying to decode the sludge of public opinion while still getting used to the idea this is something to take seriously."
37. Cattlemen's best tool
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Henderson, Greg (author)
- Format:
- Editorial
- Publication Date:
- 2019-12-24
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: D11182
- Journal Title:
- Drovers
- Journal Title Details:
- : 4
- Notes:
- Via online November-December issue. "The Front Gate" section., Cites a new information campaign of the Beef Quality Assurance program as an effective way to counter much of the misinformation about new plant-based and cell-cultured products that challenge the stewardship of the cattle industry.
38. Charleston|Orwig study reports consumers' reaction to plant and lab based foods
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Research summary
- Publication Date:
- 2019-12-19
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: D11184
- Notes:
- Online via AgriMarketing Weekly. 2 pages., "A new poll reports awareness and interest in technology-driven foods but reveals the need for transparency and education to remove fears and potentially drive adoption."
39. Kentucky's $1.5 billion information highway to nowhere
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Miller, Alfred (author / Louisville Courier-Journal)
- Format:
- Article
- Publication Date:
- 2019
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11197
- Notes:
- Online from the ProPublica Local Reporting Network. 16 pages., Report of a troubled and costly effort to provide "high-speed internet to Kentucky''s remote corners."
40. Community-guided rural journalism education project, 2018-19
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Shors, Benjamin (author) and Jones, Lisa Waananen (author)
- Format:
- Research report
- Publication Date:
- 2019
- Published:
- USA: Journalism and Media Production Department, Edward R. Murrow College of Communication, Washington State University.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11227
- Notes:
- Via online. 10 pages., "In the context of post-secondary journalism education, we investigated whether community guidance and involvement can improve 'parachute' journalism to create meaningful coverage in rural areas." Findings offered strong evidence of benefits for student learning, as well as interest from regional news organizations in greater collaboration with student journalists and need for a complete and ongoing assessment of information needs of rural communities in the region during a time of rapidly changing technology and loss of local news resources.
41. Understanding barriers and opportunities for adoption of conservation practices on rented farmland in the U.S
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ranjan, Pranay (author), Wardropper, Chloe B. (author), Eanes, Francis R. (author), Reddy, Sheila M.W. (author), Harden, Seth C. (author), Masuda, Yuta J. (author), and Prokopy, Linda S. (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 130 Document Number: D11296
- Journal Title:
- Land Use Policy
- Journal Title Details:
- 80 : 214-223
- Notes:
- "To overcome barriers to conservation, interviewees recommended improving communication between NOLs [non-operating landowners] and operators and modifying cash rent lease terms in order to build in flexibility for equitable sharing of risks and rewards."
42. Facebook and a farm crisis: FFA and online agricultural advocacy
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kostelich, Callie (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11330
- Journal Title:
- Open Library of Humanities
- Journal Title Details:
- 5(1) : 10
- Notes:
- Via online. 28 pages., Involves Facebook responses of local chapters of the National FFA Organization involving a 2017 wildfire devastation in Texas, Oklahoma, and Kansas. Author's analysis of 23 public posts led to an observation that the FFA chapter posts contained embedded traditional rural literacies and insular narrative. Observed failure to capitalize on Facebook's potential as an advocacy tool to inform and engage large public audiences.
43. Social network addiction and advertising on social networks: a case study of rural students in South Africa
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Van Rhyne, Zhikona (author), Chinyamurindi, Willie (author), and Cilliers, Liezel (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- South Africa
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11368
- Journal Title:
- South African Journal of Information Management
- Journal Title Details:
- 21(1), a1081
- Notes:
- 7 pages., Online via Directory of Open Access Journals (DOAJ). 7 pages., The aim of this study was to determine the mediating role of psychological dependence between social networking sites addiction and attitude towards social networking advertising among a sample of rural students in South Africa. Findings indicated that "perceived ease of use positively supports psychological dependence." Authors interpreted the findings in terms of opportunities for establishing marketing relationships.
44. This publisher launched a contest to give her newspaper away for $1
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Longwell, Karen (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Canada
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11425
- Journal Title:
- Ryerson Review of Journalism
- Notes:
- 8 pages., Online via Ryerson Review of Journalism website. Published on February 19, 2020., Tara de Ryk, owner and publisher of a rural Saskatchewan weekly newspaper, decided after 21 years to retire from the newspaper business. This article describes how community interest in local news and an adventuresome spirit prompted her to conduct a give-away contest in late 2019. Interested persons were invited to write an essay (500 words maximum) about how they would be ideal owner and publisher of the Davidson Leader. The article describes the contest and winning entry, which led to change in ownership.
45. How should journalists cover climate?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Consky, Mitchell (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Canada
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11426
- Journal Title:
- Ryerson Review of Journalism
- Notes:
- 6 pages., Online via periodical website. Published on November 9, 2019., Author described reactions of journalists who were covering climate strikes that occurred throughout Canada on September 27, 2019. Respondents were invited to share perspectives about their role in covering this complex topic.
46. Know The Facts: got milk?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- California Milk Processor Board
- Format:
- Video
- Publication Date:
- 2019-10-14
- Published:
- YouTube
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D11500
- Notes:
- 1 page., via YouTube
47. Consumer trends and attitudes to functional foods
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Mattas, Konstadinos (author), Galanopoulos, Konstantinos (author), Karelakis, Christos (author), and Zevgitis, Panagiotis (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Greece
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D11507
- Journal Title:
- Journal of International Food and Agribusiness Marketing
- Journal Title Details:
- : 1-29
- Notes:
- 29 pages., Findings of a survey among consumers indicated that consumers recognize different kinds of functional foods, are willing to pay a premium for their purchase, and perceive possible health value. However, they appeared anxious about the health benefits these foods communicate in their labels.
48. Nasir Yammama: A technological approach to enhancing the impact of agricultural extension
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Oluwagbemi, Inioluwa (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Nigeria: Technical Centre for Agricultural and Rural Cooperation, ACP-EU Wageningen, The Netherlands
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11610
- Journal Title:
- Spore
- Journal Title Details:
- 194 : 23
- Notes:
- 1 page., September-November issue via online., Digitalisation is improving the agricultural extension system by providing services at the right time, and facilitating adoption of new agronomic practices, resulting in yield improvements and higher incomes for farming households.
49. Ensuring digitalisation is a force for good for African farming
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hailu, Michael (author)
- Format:
- Editorial
- Publication Date:
- 2019
- Published:
- International: Technical Centre for Agricultural and Rural Cooperation, ACP-EU Wageningen, The Netherlands
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11613
- Journal Title:
- Spore
- Journal Title Details:
- 194 : 3
- Notes:
- 1 page., Online from publisher., Editorial discusses the launching in early 2019 of a report about digitalisation of African agriculture and introduces related articles in this special issue of the Spore periodical.
50. Blending digital and physical tools to deliver CSA information
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ndirangu, Stella (author)
- Format:
- Opinion
- Publication Date:
- 2019
- Published:
- International: Technical Centre for Agricultural and Rural Cooperation, ACP-EU, Wageningen, The Netherlands
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11614
- Notes:
- 3 pages., Online from publisher., Author addresses "large gap between African extension services ... and the number of farmers being reached." ... "Africa's existing mobile network (currently the second biggest mobile market in the world) could be better utilised to bridge this gap and provide mobile-based agricultural information, advice and support to smallholder farmers."
51. Decoding agricultural digitalisation in Africa
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Boloh, Yanne (author) and Cartmell-Thorp, Susanna (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- International: Technical Centre for Agricultural and Rural Cooperation, ACP-EU Wageningen, The Netherlands
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11615
- Journal Title:
- Spore
- Journal Title Details:
- 194 : 4-7
- Notes:
- 4 pages., Online from publisher., "For the first time, a landmark report on digitalisation for agriculture (D4Ag) in Africa compiles and highlights data on digital solutions that are enabling the transformation of African agriculture."
52. Bad news: seeing communication for and about development through an expose of Swedish aid to Zambia
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Enghel, Florencia (author) and Danielsson, Magnus (author)
- Format:
- Article
- Publication Date:
- 2019
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11618
- Journal Title:
- Journal of International Communication
- Journal Title Details:
- 25(2) : 254-274
- Notes:
- 23 pages., Online via open access., How is bilateral development cooperation communicated about in the news? How does a donor agency communicate for and about development? And what are the links between one and the other? This article focuses on a 2016 expose reported on Swedish public television about alleged corruption in aid to Zambia, reflecting failure of both donor and recipient. Authors focus on the news media as mediator of the donor's communication with its tax-paying audiences and demonstrated potentials of an integrated conceptual approach to communication for and about development. Findings reveal greater media coverage of financial accountability than on doing good for Zambian citizens.
53. An evaluation of small groups serving as an engine room for innovation in the Northern Territory mango industry
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hunt, Warren (author), McConchie, Cameron (author), Healy, Matthew (author), and Corriveau, Amelie (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Australia
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11652
- Journal Title:
- Rural Extension and Innovation Systems Journal
- Journal Title Details:
- 15(1) : 73-80
- Notes:
- 8 pages., Case study of an extension project based around small groups associated with the mango industry from 2012-2015.
54. Application of big data in agricultural informationization in Shandong Province under the background of Internet+
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gan, Xinling (author) and Li, Yong (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- China
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: D11665
- Journal Title:
- Asian Agricultural Research
- Journal Title Details:
- 11(4) : 1-3
- Notes:
- 4 pages., Online via AgEconSearch, Authors explain the basic concepts of Internet+ and big data, analyze the main problems in the application of big data technology in agricultural informationization, summarize corresponding solutions from the aspects of government guidance, financial input, open sharing of agricultural big data, big data storage and processing, data mining, etc., and describe prospects ahead in the province.
55. Switching up climate-smart agriculture adoption: Do "green" subsidies, insurance, risk aversion and impatience matter?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ngoma, Hambulo (author), Mason-Wardell, Nichole M. (author), Samboko, Paul C. (author), and Hangoma, Peter (author)
- Format:
- Research summary
- Publication Date:
- 2019
- Published:
- Zambia: Department of Agricultural, Food, and Resource Economics, Michigan State University, East Lansing.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D11674
- Notes:
- 4 pages., Feed the Future Innovation Lab for Food Security Policy, Research Paper 164., Using games, researchers tested the hypothesis that innate behavioral traits such as risk and time preferences play a role in Zambia farmers' decisions about adoption of Climate-smart agriculture (CSA) practices. "Given our findings that more risk-averse individuals are less likely to adopt CSA, a practice that is intended to be risk-reducing, a key policy implication is the need for a retooling of both public and private extension services to better demonstrate and educate farmers on the risk-reducing effect of CSA practices such as conservation agriculture. Moreover, if insurance and subsidies are to be used successfully to nudge adoption, extension will need to educate farmers on the structure of and mechanisms of payouts. This is important to build trust in the incentive systems.
56. Scientist intent on publishing his book
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Myers, Fred (author)
- Format:
- Correspondence
- Publication Date:
- 2019-04
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11904
- Notes:
- Correspondence from author to ACDC. 2 pages., Case example of an agricultural economist who came to the editor in a renewable energy research center with the text he was going to publish as a book. He rejected the editorial suggestions offered and had 2,000 copies of the text printed. Only 48 "ever saw the light of day. The remaining 1,952 copies were destroyed" for lack of demand.
57. Participatory environmental communication for sustainable natural resource management in Ethiopia
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Atinafu, Behailu (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Ethiopia: Asian Institute for Development Communication (AIDCOM)
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11915
- Journal Title:
- Journal of Development Communication
- Journal Title Details:
- 30(2) : 72-81
- Notes:
- Online from UI Library subscription., Reports a case study of efforts to control an infestation of water hyacinth in Lake Tana, largest lake in Ethiopia. Findings revealed that participatory communication was equated to a public relations activity of organizing campaigns with the local people urged to participate by providing labour contribution of harvesting and collecting the weed from the lake. The communication approach was found to be a one-way, top-down approach which does not facilitate a horizontal dialogue among stakeholders.
58. Review on gendered perspective of household's participation in agricultural activities in Ethiopia
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Belay, Fenet (author) and Oljira, Alemayehu (author)
- Format:
- Journal article
- Publication Date:
- 2019-01
- Published:
- Ethiopia
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11999
- Journal Title:
- Journal of Agricultural Extension and Rural Development
- Journal Title Details:
- 11(1) : 1-10
- Notes:
- 10 pages, Online via UI Library electronic subscription. Open access., "This paper re-affirms that women make essential contributions to agriculture and rural enterprises across the developing world. But there is much diversity in women's roles and over-generalization undermines policy relevance and planning."
59. Dissemination of information to dairy farmers in Jammu and Kashmir: Developing a web module
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Singh, Jaspal (author), Jumar, Pranav (author), and Singh, Amandheep (author)
- Format:
- Journal article
- Publication Date:
- 2019-11-03
- Published:
- International: SAGE Journals
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12195
- Journal Title:
- Information development
- Journal Title Details:
- Vol 36, Issue 4, 2020
- Notes:
- 13 pages., The Internet is booming with need-based information and communication technologies (ICTs) catering to the needs of a huge number of farmers. For dissemination of scientific dairy practices a need-based Web Module for Scientific Dairy Practices (WMSDP) was developed. A total of 120 farmers from Jammu District and 20 scientists from the Sher-E-Kashmir University of Agricultural Sciences & Technology of Jammu were selected by proportionate random sampling for assessing and prioritizing the information needs of the farmers. Information on healthcare management was highly required by the farmers, followed by information on fodder production and management, general management, nutrition and feeding, and least on breeding and reproduction. The scientists prioritized information on general management as most required, followed by information on healthcare management, breeding and reproduction, nutrition and feeding, and least on fodder production and management. Keeping the information needs of the farmers and priority of the scientists in mind, an interactive IT-enabled web module was developed using the latest Microsoft dot (.) net technology. The perceived utility of WMSDP was calculated based on six indicators and the overall perceived utility score was found to be 11.18 out of 12.00. ICT tools like WMSDP can be an excellent medium for dissemination of required information to the farmers.