Qu, Shuyang (author), Gorham, Laura M. (author), Rumble, Joy N. (author), and Roper, Caroline G. (author)
Format:
Paper
Publication Date:
2015
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D05790
Notes:
Paper presented in the Agricultural Communications Section of the annual conference of the Southern Association of Agricultural Scientists, Atlanta, Georgia, January 31-February 1, 2015. 28 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11648
Notes:
15 pages., Paper presented at the 2018 conference of the International Association of Agricultural Economists (IAAE), July 28-August 2, 2018, in Vancouver, British Columbia, Canada., Author develops a theoretical model that helps provide a better understanding of the effect of hostile marketing and advertisement strategies on competition involving meat. Findings suggest that negatively influencing consumers' perceptions of rivals' products may be a more effective marketing tool than the "beggar-thy-neighbor" advertising where one firm steals some market share from the rivals by means of positive promotion of its own product.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: D07651
Notes:
Paper presented at the Agricultural and Applied Economics Association annual meeting, Boston, Massachusetts, July 31-August 2, 2016., Analysis shows that incumbent firms in four food industries tend to price higher and advertise less to deter entry when potential entrants are more competitive in terms of potential market share. Industries in which incumbents adopt lower prices and higher advertising signal that there is great potential for profit and, therefore, entrants with moderate competitiveness are also able to enter the market.
Carpenter, Ashley K. (author) and Dharmasena, Senarath (author)
Format:
Paper
Publication Date:
2016
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07637
Notes:
Selected paper presented at the Southern Agricultural Economics Association annual meeting, San Antonio, Texas, February 6-9, 2016. 6 pages., Brief review of the U.S. horse industry and description of a planned marketing communications project involving use of social media to sell breeding stock.
Liang, Chyi-Lyi (author) and Pescatore, Matthew (author)
Format:
Paper
Publication Date:
2014-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02725
Notes:
Paper presented at the Agricultural and Applied Economics Association joint AAEA/EAAE/CAES symposium: Social networks, social media and the economics of food, Montreal, Canada, May 29-30, 2014. 19 pages.
Hill, Jackie (author), Mobly, Mallory (author), and McKim, Billy R. (author)
Format:
Paper
Publication Date:
2015
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D05795
Notes:
Paper presented in the Agricultural Communications Section of the annual conference of the Southern Association of Agricultural Scientists, Atlanta, Georgia, January 31-February 1, 2015. 22 pages.
