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Label position and its impacts on WTP for products containing GMO

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Gautam, Ruskin (main author), Brooks,Kathleen (author), Gustafson, Christopher (author)
Format:
Paper
Publication Date:
2017-07-30
URL:
http://ageconsearch.umn.ed/record/258105?In=en
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
biotechnology, consumers, decision making, food, food labels, food safety, labeling, risk assessment, risk communication, genetic engineering, risk management, marketing communication, GMO, genetic modification, willingness to pay, label location
Notes:
Research paper presented at the Agricultural and Applied Economics Association annual meeting, Chicago, Illinois, July 30-August 1, 2017. 14 pages.