Label position and its impacts on WTP for products containing GMO

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gautam, Ruskin (author), Brooks,Kathleen (author), and Gustafson, Christopher (author)
    Format:
    Paper
    Publication Date:
    2017-07-30
    URL:
    http://ageconsearch.umn.ed/record/258105?In=en
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09235
    Subject Term:
    biotechnology, consumers, decision making, food, food labels, food safety, labeling, risk assessment, risk communication, genetic engineering, risk management, marketing communication, GMO, genetic modification, willingness to pay, and label location
    Notes:
    Research paper presented at the Agricultural and Applied Economics Association annual meeting, Chicago, Illinois, July 30-August 1, 2017. 14 pages.

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