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The use of new-media marketing in the green industry: analysis of social media adoption and its impact on sales

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Yao, Becatien (main author), Shanoyan, Aleksan (author), Peterson, Hikaru Hanawa (author)
Format:
Paper
Publication Date:
2017-07
URL:
http://ageconsearch.umn.edu/record/258292?In=en
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
adoption, decision making, economics of information, environment, environmental communication, horticulture, information issues, Internet, media selection, retail promotion, sales, value of information, marketing communication, agri-marketing, social media, landscaping, agribusinesses, small and medium enterprise, green industry
Notes:
Paper presented at th Agricultural and Applied Economics Association annual meeting in Chicago, Illinois, July 30-August 1. 24 pages.