The use of new-media marketing in the green industry: analysis of social media adoption and its impact on sales

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Yao, Becatien (author), Shanoyan, Aleksan (author), and Peterson, Hikaru Hanawa (author)
    Format:
    Paper
    Publication Date:
    2017-07
    URL:
    http://ageconsearch.umn.edu/record/258292?In=en
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09877
    Subject Term:
    adoption, decision making, economics of information, environment, environmental communication, horticulture, information issues, Internet, media selection, retail promotion, sales, value of information, marketing communication, agri-marketing, social media, landscaping, agribusinesses, small and medium enterprise, and green industry
    Notes:
    Paper presented at th Agricultural and Applied Economics Association annual meeting in Chicago, Illinois, July 30-August 1. 24 pages.

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