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Effects of social media marketing on small-scale horse farms in the United States

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Carpenter, Ashley K. (main author), Dharmasena, Senarath (author)
Format:
Paper
Publication Date:
2016
URL:
http://ageconsearch.umn.edu/handle/229860
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
communication planning, communication research, farms, media effectiveness, social marketing, horses, equines, marketing communication, social media
Notes:
Selected paper presented at the Southern Agricultural Economics Association annual meeting, San Antonio, Texas, February 6-9, 2016. 6 pages., Brief review of the U.S. horse industry and description of a planned marketing communications project involving use of social media to sell breeding stock.