Are food exchange websites the next big thing in food marketing? A latent class analysis

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Vassalos, Michael (author) and Lim, Kar Ho (author)
    Format:
    Paper
    Publication Date:
    2014-07
    URL:
    http://ageconsearch.umn.edu/handle/170199
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D05772
    Subject Term:
    advertising, attitudes, direct marketing, economics of information, farmer attitudes, farmers, livestock, marketing techniques, online services, value of information, vegetables, web sites, e-commerce, and marketing communication
    Notes:
    Paper presented at the Agricultural and Applied Economics Association 2014 AAEA annual meeting, Minneapolis, MN, July 27-29, 2014. 19 pages.

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