Williams, Brian R. (author), Raper, Kellie Curry (author), DeVuyst, Eric A. (author), Peel, Derrell (author), Lalman, David (author), Richards, Chris (author), and Doye, Damona (author)
Format:
Journal article
Publication Date:
2013-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06068
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D06769
Notes:
Presentation at the North Central Region Program Leaders meeting, Cooperative Extension Service, September 17-19, 1975. 8 pages., Introduces some new and changed notions about human communication, as related to Extension programming.
USA: Extension Service, Kansas State University, Manhattan
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 193 Document Number: D07240
Notes:
Hal R. Taylor Collection, 12 pages., Based on resources from the Communication Training Program of the National Project in Agricultural Communications (NPAC), East Lansing.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08082
Notes:
John L. Woods Collection, RB #358. Development Training and Communication Planning, UNDP Asia and Pacific Programme, Bangkok, Thailand. 11 pages with accompanying charts.
Kadiyala, Suneetha (author), Morgan, Emily H. (author), Cyriac, Shruthi (author), Margolies, Amy (author), Roopnaraine, Terry (author), and Department of Population Health, Faculty of Epidemiology and Population Health, London School of Hygiene and Tropical Medicine, London, United Kingdom
Leverhulme Centre for Integrative Research on Agriculture and Health (LCIRAH), London, United Kingdom
Division of Nutritional Sciences, Cornell University, Ithaca, New York, United States of America
St. Johns Research Institute, Bengaluru, Karnataka, India
Department of International Health, Bloomberg School of Public Health, Johns Hopkins University, Baltimore, Maryland, United States of America
Independent consultant, Brasilia, DF, Brazil
Format:
Journal article
Publication Date:
2016-10-13
Published:
India: Public Library of Science
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08245
Pages 59-61 in Extension Circular 534, Review of Extension Research, January through December 1960, U.S. Department of Agriculture, Washington, D.C. Summary of dissertation research for doctor of philosophy in extension education, Cornell University, Ithaca, New York. 1960. 278 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08616
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of an essay for the master of science in education, Cornell University, Ithaca. 43 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08633
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of thesis for the master of science degree, Cornell University, Ithaca. 57 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08634
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of research report. Missouri Agricultural Experiment Station, Columbia. Bulletin 668. 20 pages.
USA: SEA-Extension, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08732
Notes:
James F. Evans Collection, Three listings - one dated August 1979 and two dated December 1979. Documents deal with communications, teaching/informing methods and training/staff development.22 pages combined.
USA: Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08892
Notes:
Summary on pages 17-18 in Lucinda Crile, Review of Extension Research - January to December 1953, Extension Service Circular 493, January 1954. Involves a Master of Education thesis, Colorado Agricultural and Mechanical College, Fort Collins. 1952. 73 pages.
USA: Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08893
Notes:
Pages 23-25 in Lucinda Crile, Review of Extension Research - January to December 1953, Extension Service Circular 493, January 1954. Summary of the author's Master of Science thesis, Iowa State College, Ames. 1953. 236 pages.
USA: Federal Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08921
Notes:
Page 11 in Lucinda Crile, Review of Extension Studies - January to June 1950, Extension Service Circular 470, U.S. Department of Agriculture, Washington, D.C. July 1950. Summary of findings from analytic studies of four phases of extension work in Colorado, Colorado Agriculture College Extension, Fort Collins. 1950. 12 pages., Includes analysis of changes in older youth activities by agricultural and home Extension workers during that period.
USA: Federal Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08928
Notes:
Page 6 in Grace Gallup and Lucinda Crile, Bibliography on Extension Research, November 1943-1948. Library List No. 48. USDA Library, U.S. Department of Agriculture, Washington, D.C. July 1949. Brief summary published by the U.S. Extension Service, Washington, D.C. 1944. 19 pages.
Stearns, Stacey (author / University of Connecticut)
Format:
Presentation
Publication Date:
2018-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09901
Notes:
Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 18 pages.
Simumba, Davy (author) and Koopman, Martine (author)
Format:
Brief
Publication Date:
2011-01
Published:
The Netherlands: International Institute for Communication and Development (IICD)
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D10109
Notes:
5 pages., Via website., This project learning brief describes the lessons learned from the INFORNET (Development of an Effective Information Flow Network) project carried out by the Zambia Agriculture Research Institute (ZARI) with support from IICD. ICT was used to improve access to the knowledge generated by agricultural researchers and transmitted to farmers by extension workers. Improved research-extension linkages, as well as enhanced communication among researchers in different regions, were central to ZARI's INFORNET project.
5 pages., via online journal, The growth of community gardens has created new opportunities for urban Extension personnel at a time when staffing resources continue to decline. To serve the integrated pest management (IPM) needs of community gardening populations, Extension educators in two urban counties developed an on-site program involving a demonstration kit and planning protocol that Extension educators, program staff, and master gardener volunteers can use to teach IPM. The program provides practical, research-based information to community gardeners, allows Extension to maintain a presence in urban centers, and provides outreach to audiences who may not have used Extension resources historically.
Brubaker, McKayla (author), Settle, Quisto (author), Downey, Laura (author), Hardman, Alisha (author), and Oklahoma State University
Mississippi State University
Format:
Journal article
Publication Date:
2019
Published:
United States: New Prairie Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10246
19 pages., Via online journal., Mississippi residents were surveyed to determine their perceptions surrounding the The Food Factor brand. The Food Factor is a weekly Extension mass media program that communicates research-based information about food, nutrition, diet, and healthy lifestyles. A researcher-developed survey instrument was used to collect information using Qualtrics. The sample consisted of a representative sample of 404 Mississippi residents over the age of 18. Nonprobability quota sampling was used to examine population segments related to sex, Hispanic vs. non-Hispanic populations, and other racial demographic segments. The respondents were asked about their use and awareness of The Food Factor, where they were split into viewer and non-viewer categories. Viewers were asked about their viewing frequency, perceptions and skills learned related to watching The Food Factor, and their nutrition-related behaviors. Non-viewers were also asked about their perceptions of The Food Factor between branded and non-branded The Food Factor episodes. This study found the The Food Factor brand lacked brand recognition and recall. However, the respondents had a slightly positive perception of the brand. Overall, this study could not conclude that branding of the episodes was making a difference in non-viewers’ perceptions, despite the fact that many previous studies have identified branding as an important strategy in social marketing. Recommendations include a consistent and increased use of the brand, such as subtitles or logos, and future research on the use of branding in social marketing program, social marketing in Extension, and the role of branding in mass media programs.
8 pages., Via online journal., The Agricultural Extension Service at the University of California (UC) was established in Humboldt County in 1913 preceding the nationwide establishment of the extension service in 1914.
Improving rangelands by controlling weeds and brush, seeding, fertilization, and grazing management has been a continuing theme of research by UC since the late 1800s.
Restoration of annual-dominated grasslands with native perennials has been a recurring research theme that continues to challenge grassland researchers.
The complexity of research questions and education programs increased when environmental issues including grazing effects on riparian areas, oak regeneration, wildlife habitat, and water quality began to influence range research and extension programs in the 1980s.
A more diversified range extension audience evolved with the increase in small farms and ranches and diversification of agency staff in response to affirmative action.
5 pages., Article #:3TOT1, via online journal., Higher education resources are increasingly limited due to declining budget revenue and other challenges. Thus, it is vital for Cooperative Extension to synergize efforts of disseminating education to the public. Promoting public scholarship in and beyond Extension is a promising initiative that can foster collaborations by leveraging existing resources in advancing the Extension mission. We highlight a new program aimed at encouraging a culture of public scholarship across academia. The program is intended to increase knowledge about public scholarship and awareness of its benefits to stakeholders, identify barriers to public scholarship, and provide concrete examples of ways Extension and non-Extension faculty can collaborate on research and programming efforts.
4 pages., Article #: 3TOT5, via online journal., Youths and parents in the California 4-H program have reported issues with communication and challenges in understanding the program. As a result, we developed a family handbook and other supporting documents to help youths and parents navigate the California 4-H program. This article addresses the development, dissemination, and reach of the handbook. Additionally, the article discusses future directions and implications for other Extension programs.
11 pages., Article # 4FEA3, via online journal, Leadership development, service learning, place-based education, and economic revitalization are topics relevant to Extension. We performed an evaluation to determine whether a place-based leadership program in Clermont County, Ohio, helps students develop leadership skills and encourages their return to the community. Program evaluation data collected via a web-based survey indicated that 80% of youths planned to return to the area to live and work, an action that would contribute to revitalization of the community. Extension professionals can use findings from our evaluation as a basis for improving existing programs, structuring new youth leadership initiatives, and communicating the value of place-based youth leadership programs to stakeholders.
20 pages, via online journal, Purpose: This paper examines the factors affecting farmers’ participation in extension programs and adoption of improved seed varieties in the hills of rural Nepal.
Methodology/approach: Cross-sectional farm-level data were collected during July and August 2014. A sample of 198 farm households was selected for interviewing by using a multistage, random sampling technique. We employed a logistic regression model, frequency counts, and percentages to analyze the data.
Findings: Adoption decisions were mainly affected by extension-related variables – training, membership in a farmers’ group, and off-farm employment. Extension participation was found to be influenced by socioeconomic variables – age, education, household size, and distance to the extension office. Our findings reveal that distance to the extension office and off-farm employment limited participation in extension activities and adoption, respectively, and education, household size, and group membership stimulated participation in extension programs.
Practical implications: Recognition of the determinants of farmers’ participation in extension services and innovation adoption ensures that targeted extension approaches are used to address these factors in various stages of planning, delivering, and evaluating extension programs.
Theoretical implications: Innovation adoption follows a systematic decision-making process. Although personal characteristics are important, widespread use of new technology requires a conducive social and institutional context. Because contexts vary by country or region, extension services providers should create institutions favorable for innovation adoption within a social system.
Originality/value: This research is original and highly valuable to identify the factors associated with extension participation and innovation adoption in the rural hilly region of Nepal. This also provides a new direction to operationalize farmer-oriented policies of agricultural extension and so can be helpful for agricultural policy-makers in devising programs of extension services.
10 pages., Article # 5RIB3, via online journal., We developed a program centered on a social marketing–enhanced home energy education visit to encourage homeowner adoption of specific energy conservation measures. We randomly assigned 170 homeowners to an experimental condition that included energy education before an energy audit or a control condition that included only an energy audit. Participants in the experimental condition adopted more no-cost and low-cost one-time energy conservation changes, such as adjusting refrigerator/freezer temperatures and lowering hot water temperature. However, they did not invest more in home energy renovations or other costly changes, such as replacing inefficient appliances. We discuss implications of this experiment for enhancing effectiveness of Extension-based energy education programs.
17 pages., Agriculture can serve as an important engine for economic growth in developing countries, yet yields in these countries have lagged far behind those in developed countries for decades. One potential mechanism for increasing yields is the use of improved agricultural technologies, such
as fertilizers, seeds, and cropping techniques. Public sector programs have attempted to overcome information-related barriers to technological adoption by providing agricultural extension services. While such programs have been widely criticized for their limited scale, sustainability, and impact, the rapid spread of mobile phone coverage in developing countries provides a unique opportunity to facilitate technological adoption via information and communication technology (ICT)-based extension programs. This article outlines the potential mechanisms through which ICT
could facilitate agricultural adoption and the provision of extension services in developing countries. It then reviews existing programs using ICT for agriculture, categorized by the mechanism (voice, text, internet, and mobile money transfers) and the type of services provided. Finally, we identify potential constraints to such programs in terms of design and implementation, and conclude with some recommendations for implementing field-based research on the impact of these programs on farmers’ knowledge, technological adoption, and welfare.
9 pages., Article # 6RIB5, via online journal., Oklahoma Extension educators encountered barriers related to trainings and program delivery for a caregiver education program produced by Oklahoma State University Extension. Oklahoma family and consumer sciences educators were interviewed about perceived barriers to attending trainings and delivering the program. Findings indicated that staff shortages, program prioritization, challenges in developing an audience, and communication issues with the program team made it difficult for educators to engage with the program. Strategies for improvement based on the findings were devised.
