Public broadcaster reports on experience in getting protests from interests groups concerned about two of the lead sponsors, American Farm Bureau Federation and Monsanto.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: C23424
Notes:
From the Institute for Rural Journalism and Community Issues, University of Kentucky, Lexington. 1 page., Report from an economic session of "Rural America, Community Issues," a conference programmed by the Institute for Rural Journalism and Community Issues for the Knight Center for Specialized Journalism, University of Maryland, June 12-17, 2005. Focuses, in particular, on the impact of Wal-Mart on rural communities and media.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22646
Notes:
Presented at the Agricultural Media Summit, Milwaukee, Wisconsin, July 31, 2005., Author is World President of the International Federation of Agricultural Journalists and Chief Executive Officer of IFP Media, which publishes the Irish Farmers Monthly and 30 other periodicals. Examines the relationship between advertising and editorial content, and suggests that integrity and impartial editorial content are "key to maintaining our product standard to ever increasingly discerning audiences."
Govindasamy, Ramu (author), Schilling, Brian (author), Sullivan, Kevin (author), Puduri, Venkata S. (author), Brown, Logan (author), and Rutgers State University
Format:
Paper
Publication Date:
2005-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27427
Notes:
Posted at http://dafre.rutgers.edu/documents/ramu/jerseyfreshsurvey.pdf
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23118
Notes:
From nbc6.net. 1 page., Sarasota, Florida - Online casino pays for bovine advertising. PETA representative said to like the colorful cows because one of them says "Go Veg" on its side.
Describes how AdFarm, an agricultural marketing and communications firm, invests in two company-sponsored farms to permit staff members to "get a taste of what farmers in North America experience every growing season." Also describes other efforts to make "deeper connections" between "ag-ness" and "ad-ness."
Describes how Cyrus Curtis bought Country Gentleman magazine in 1911 and it became "the dominant farm publication of the 1920s." The magazine "took the nineteenth-century symbol of the yeoman farmer and recast it in terms of consumption. In doing so, it created an idealistic image of a new class of consumers, an image that urban advertisers easily understood and willingly bought." CG had 2.4 million subscribers when it was sold to Farm Journal and Town Journal in 1955.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23590
Notes:
Presented at the Association for Education in Journalism and Mass Communication conference in San Antonio, Texas, August 2005.. 14 pages., Case examples included a use of viral advertising by Burger King. The firm established a web site to introduce a new TenderCrisp chicken sandwich. The site, featuring "Subservient Chicken," attracted 14 million unique users in just under a year and sales of the sandwich reportedly increased 9 percent a week while the campaign was in full swing.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22955
Notes:
Jim Evans Collection, 385 pages., "A behind-the-scenes story of Reiman Publications, a company that began in a basement, was built on 'wild ideas' and become a publishing empire that sold for $760 million."
Reports that focus group research among farm readers shows they want information that is not a commercial on the editorial pages they read. "Isn't it strange? The very credibility these folks crave is the first thing to disappear when publishers agree to relax their standards."
Hirst, Martin (author) and Patching, Roger (author)
Format:
Book
Publication Date:
2005
Published:
International: Oxford University Press, New York, New York.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23673
Notes:
360 pages., Case Study 3, "Rural Press: the farmer's friend," documents influences of advertisers on the editorial content of farm periodicals published by the Rural Press in Australia.
Via Lexis-Nexis. 2 pages., Describes new affilliation between a small Ontario community, Embro, and a marketing communications firm, McCormick Canada, that will help promote and develop it.
Evans, James F. (author) and Banning, Stephen A. (author)
Format:
Paper
Publication Date:
2005-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C23966
Notes:
Presented at the Association for Education in Journalism and Mass Communication conference in San Antonio, Texas, August 2005. 13 pages., Report of qualitative research among a sample of U.S. agricultural advertisers and commercial farm publishers regarding their concerns and their perspectives about managing the editorial-advertising "wall." Authors employed a contractualist model in which power within the reader-publisher-advertiser triad requires mutual agreement by all parties.
