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It's the reader, stupid

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Crummett, Dan (main author)
Format:
Commentary
Publication Date:
2005-11
Published:
USA: American Agricultural Editors' Association
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146
Subject Term:
advertising, coverage, credibility, credibility (media), decision making, ethical issues, farm journals, information issues, journalism, reporting, publishers
Notes:
Reports that focus group research among farm readers shows they want information that is not a commercial on the editorial pages they read. "Isn't it strange? The very credibility these folks crave is the first thing to disappear when publishers agree to relax their standards."