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2. Removing basic evil from agriculture
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hussain, Muzaffar (author)
- Format:
- Article
- Publication Date:
- n/d
- Published:
- Pakistan: Ferozsons Ltd., Lahore, Pakistan.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03128
- Notes:
- 6 pages., Author points to ignorance as the worst of all evils. Emphasizes the role of extension and communication in developing agriculture in Pakistan.
3. Creative ideas for marketing Extension programs
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Report
- Publication Date:
- n.d.
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: D06350
- Notes:
- Community-level examples from Extension Review. 3 pages.
4. Some propositions about communication: how do they apply in Extension work?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Report
- Publication Date:
- n.d.
- Published:
- USA: Unknown publisher.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07305
- Notes:
- Paul Hixson Collection, 1 page.
5. 4-H exhibits guide: how to plan, design, build, show your own exhibits
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Guide
- Publication Date:
- n.d.
- Published:
- USA: Extension Service, U.S. Department of Agriculture, Washington, D.C.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07310
- Notes:
- Paul Hixson Collection., 6 pages., Includes design suggestions for wall, floor, hanging and tabletop exhibits.
6. Publications distributed by the Massachusetts Extension Service serve the rural people of the state
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Carpenter, E.S. (author)
- Format:
- Research summary
- Publication Date:
- N.D.
- Published:
- USA: Extension Service, U.S. Department of Agriculture, Washington, D.C.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08944
- Notes:
- Page 2 in Lucinda Crile, Findings from studies of bulletins, news stories, and circular letters. Extension Service Circular 488. Revision of Extension Service Circular 461, which it supersedes. May 1953. 24 pages. Brief description of an agricultural extension study at the University of Massachusetts, Amherst. N.D. 8 pages.
7. NPAC PUBS #4
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Byrnes, Francis C. (author)
- Format:
- File
- Publication Date:
- unknown
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes9 Document Number: D09071
- Notes:
- Includes Documents B00239, B01341, B02044, B02311, C08798, C12642, C12643, C12644, C12645, C12646. In four folders in the box., Francis C. Byrnes Collection
8. An analysis of the public's image of the Michigan cooperative extension service
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hanenburg, Darlene (author), Peabody, Fred (author), Ferris, Maxine (author), and Heinze, Kirk (author)
- Format:
- Survey report result
- Publication Date:
- unknown
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09833
- Notes:
- NCR-90 Collection, 2 pages
9. The Food Factor: Perceptions of the brand
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Brubaker, McKayla (author), Settle, Quisto (author), Downey, Laura (author), Hardman, Alisha (author), and Oklahoma State University Mississippi State University
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10246
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 101(3)
- Notes:
- 19 pages., Via online journal., Mississippi residents were surveyed to determine their perceptions surrounding the The Food Factor brand. The Food Factor is a weekly Extension mass media program that communicates research-based information about food, nutrition, diet, and healthy lifestyles. A researcher-developed survey instrument was used to collect information using Qualtrics. The sample consisted of a representative sample of 404 Mississippi residents over the age of 18. Nonprobability quota sampling was used to examine population segments related to sex, Hispanic vs. non-Hispanic populations, and other racial demographic segments. The respondents were asked about their use and awareness of The Food Factor, where they were split into viewer and non-viewer categories. Viewers were asked about their viewing frequency, perceptions and skills learned related to watching The Food Factor, and their nutrition-related behaviors. Non-viewers were also asked about their perceptions of The Food Factor between branded and non-branded The Food Factor episodes. This study found the The Food Factor brand lacked brand recognition and recall. However, the respondents had a slightly positive perception of the brand. Overall, this study could not conclude that branding of the episodes was making a difference in non-viewers’ perceptions, despite the fact that many previous studies have identified branding as an important strategy in social marketing. Recommendations include a consistent and increased use of the brand, such as subtitles or logos, and future research on the use of branding in social marketing program, social marketing in Extension, and the role of branding in mass media programs.
10. Understanding barriers and opportunities for adoption of conservation practices on rented farmland in the US
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ranjan, Pranay (author), Wardroppe, Chloe B. (author), Eanes, Francis R. (author), Reddy, Sheila M. W. (author), Harden, Seth C. (author), Masuda, Yuta J. (author), and Prokopy, Linda S. (author)
- Format:
- Online journal article
- Publication Date:
- 2019-01
- Published:
- USA: Science Direct
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10297
- Journal Title:
- Land Use Policy
- Journal Title Details:
- 80 : 214-223
- Notes:
- 10 pages., Via online journal., Agricultural conservation programs often focus on farm operators when promoting conservation practices. However, much of U.S. farmland is owned by landowners not directly involved in farm operations. Rental arrangements on these lands can dis-incentivize the adoption of conservation practices that could improve soil health, water quality, and land values. To date, agricultural conservation policy has largely ignored the role of non-operating landowners (NOLs) and rental arrangements. We help improve the evidence-base for policy by identifying barriers to adoption of conservation practices on rented farmlands. Analysis of forty interviews with NOLs, operators, farm managers and university extension personnel in Iowa, Illinois, and Indiana revealed five categories of barriers: cash rent lease terms, rental market dynamics, information deficits/asymmetries, cognitive/interpersonal, and financial motivations. Some barriers, such as risk aversion and farm aesthetics were expressed by both NOLs and operators, while other barriers, such as status quo bias and annual renewal of leases were only expressed by NOLs and operators, respectively. To overcome barriers to conservation, interviewees recommended improving communication between NOLs and operators and modifying cash rent lease terms in order to build in flexibility for equitable sharing of risks and rewards. Agricultural conservation programs could readily apply these results—possibly working with intermediaries (e.g., farm managers, lawyers)—to offer communication and lease tools and assistance to NOLS and operators. Future research should evaluate the efficacy of these conservation interventions and how intermediaries affect the balance of power between NOLs and operators.
11. The impact of agricultural knowledge transfer resources on farm level profitability during the economic recession - a quantitative study
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Cawley, A. (author), O'Donoghue, C. (author), Heanue, K. (author), Hilliard, R. (author), and Sheehan, M. (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Ireland
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10411
- Journal Title:
- Journal of Agricultural Education and Extension
- Notes:
- Purpose: The impact of agricultural knowledge transfer (KT) is related to the access to and the quality of services available. Within this context, the allocation of resources in terms of KT offices and the number of advisers are important considerations for understanding KT impact. This quantitative study evaluates the impact of KT resources on farm profitability for clients in Ireland during the recessionary period 2008–2014. Design/Methodology: Teagasc, the public KT service provider in Ireland, experienced significant office closures (43%) and a reduction in advisers (38%) during the economic crisis, yet client numbers declined only slightly (4.5%). Administrative data are merged with a panel data set on farm-level performance to evaluate the impact through Random Effects estimation. Findings: The results show that clients gained a 12.3% benefit to their margin per hectare over the period. However, there was a negative effect of 0.2% for each additional client assigned to the adviser which averaged at 9.6%. Practical Implications: The quantitative findings provide a measure of impact that represents the value for money for the KT service. The key implication is that the client ratio for advisers should be considered when allocating resources and lower ratios would positively impact client margins. Theoretical Implications: This article outlines the value of quantitative studies to estimate impact in a clear translatable manner which can aid the policy discussion around resource deployment. Originality/Value: This study evaluates the impact of KT during a recessionary period when resources were constrained, and uses client ratios to examine the spatial effects.
12. Interactive online tool for educating the public about landscape conservation
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hanks, R. Daniel (author), Baldwin, Robert F. (author), Leonard, Paul B. (author), Bee, Gillian B. (author), and Claflin, Patrick (author)
- Format:
- Online journal article
- Publication Date:
- 2019-04
- Published:
- USA: Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10425
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(2)
- Notes:
- 6 pages., Via online journal., Landscape-scale conservation planning performed in a systematic and transparent manner is becoming more common as it is increasingly evident that ecological processes are being affected at large spatial scales. The Appalachian Landscape Conservation Cooperative undertook a 15-state landscape conservation planning project, resulting in a landscape conservation design called NatureScape. To facilitate NatureScape's implementation by groups and individuals participating in on-the-ground landscape conservation, we developed an online decision support tool. This tool has the potential to assist Extension services in delivering research-based information to varied stakeholders as they make land use decisions.
13. Printing and mailing for the brand: An exploratory qualitative study seeking to understand internal branding and marketing within University and Extension communication services units
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Zagonel, Anissa (author), Baker, Lauri M. (author), King, Audrey E.H. (author), and Kansas State University Oklahoma State University Association for Communication Excellence
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10433
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 103(2)
- Notes:
- 15 pages., Via online journal., Investment of employees in a brand can lead to greater public understanding and positive impressions of a brand by external stakeholders. However, this can be challenging in public organizations with multiple brand segments and a large number of employees spread across great distance with limited funds for marketing. While previous work has looked at Extension agents, faculty, and volunteers’ brand perceptions, no studies have looked at communication services employees’ investment in the brand. The purpose of this qualitative study was to discover how well employees in a university and Extension printing and mail entity understood the Extension brand and their investment in the brand. Research questions that guided this study were: 1) What perceptions and investment do communication services employees have in the Extension brand? And 2) what are employees’ perceptions of the organization’s branding and marketing efforts? Each of the 18 interviews included a series of questions focusing on employees’ story related to Extension and employees’ thoughts on branding and marketing efforts. Results in this study with communication services employees indicate these employees are not invested in the brand with the majority having little to no understanding of the mission of Extension. This contradicts previous research with employees in other brand segments of Extension. Implications of this work include a need for training on the Extension mission for communication services employees, a shift in culture to encourage investment in the brand, and inclusion of all Extension employees in the mission of Extension.
14. History of University of California Rangeland Extension, Research, and Teaching
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- unknown
- Published:
- Society for Range Management
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10464
- Journal Title:
- Rangelands
- Journal Title Details:
- 36(5) : 18-24
- Notes:
- 8 pages., Via online journal., The Agricultural Extension Service at the University of California (UC) was established in Humboldt County in 1913 preceding the nationwide establishment of the extension service in 1914. Improving rangelands by controlling weeds and brush, seeding, fertilization, and grazing management has been a continuing theme of research by UC since the late 1800s. Restoration of annual-dominated grasslands with native perennials has been a recurring research theme that continues to challenge grassland researchers. The complexity of research questions and education programs increased when environmental issues including grazing effects on riparian areas, oak regeneration, wildlife habitat, and water quality began to influence range research and extension programs in the 1980s. A more diversified range extension audience evolved with the increase in small farms and ranches and diversification of agency staff in response to affirmative action.
15. Learning from experts and peer farmers about rice production: experimental evidence from Cote d’Ivoire
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Takahashi, Kazushi (author), Mano, Yukichi (author), and Otsuka, Keijiro (author)
- Format:
- Journal article abstract
- Publication Date:
- 2019
- Published:
- Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10534
- Journal Title:
- World Development
- Journal Title Details:
- 122: 157-169
- Notes:
- Abstract via online journal. 2 pages., Technological innovation is vital to economic growth and food security in sub-Saharan Africa where agricultural productivity has been stagnant for a long time. Extension services and learning from peer farmers are two common approaches to facilitate the diffusion of new technologies, but little is known about their relative effectiveness. Selection bias, whereby well-motivated training participants would perform better even without extension services, as well as knowledge spillovers, where non-participants can indirectly benefit from extension services, are among the major threats to causal inference. Using a unique sequential randomized experiment on agricultural training, this study attempts to meet the dual objectives of executing rigorous impact evaluation of extension services and subsequent spillovers on rice production in Cote d’Ivoire. Specifically, to reduce selection bias, we randomly assigned eligibility for training participation; and to satisfy the stable unit treatment value assumption, control-group farmers were initially restricted from exchanging information with treated-group farmers who had received rice management training. Once some positive impacts were confirmed, information exchange between the treated and control farmers was encouraged. We found that the initial performance gaps created by the randomized assignment disappeared over time, due presumably to social learning from peer farmers. A detailed analysis concerning the information network and peer effects provided suggestive evidence that there were information and technology spillovers from treated to control farmers after removing the information exchange restriction. Overall, our study demonstrates that information dissemination by farmers can be as effective in improving practices as the initial training provided by extension services.
16. Evaluating promotional efforts for driving traffic to an extension outreach website
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Campbell, Tim (author), Shaw, Bret (author), Rao, Amulya (author), and Klink, Jenna (author)
- Format:
- Online journal article
- Publication Date:
- 2019-06
- Published:
- Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10607
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(3)
- Notes:
- 7 pages., Article #:3RIB1, via online journal., As online communication becomes more important to Extension professionals, understanding how promotional strategies affect the number of people accessing online content also becomes more important. We tracked website visits resulting from four different promotional efforts to understand relative effectiveness of these efforts. Each effort was unique in cost, efficacy, and efficiency. We found that using multiple promotional approaches to drive traffic to educational content can increase engagement over time and allow for reaching larger audiences.
17. Public scholarship: a tool for strengthening relationships across extension, campus, and community
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Monk, J. Kale (author), Benson, Jacquelyn J. (author), and Bordere, Tashel C. (author)
- Format:
- Online journal article
- Publication Date:
- 2019-06
- Published:
- Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10610
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(3)
- Notes:
- 5 pages., Article #:3TOT1, via online journal., Higher education resources are increasingly limited due to declining budget revenue and other challenges. Thus, it is vital for Cooperative Extension to synergize efforts of disseminating education to the public. Promoting public scholarship in and beyond Extension is a promising initiative that can foster collaborations by leveraging existing resources in advancing the Extension mission. We highlight a new program aimed at encouraging a culture of public scholarship across academia. The program is intended to increase knowledge about public scholarship and awareness of its benefits to stakeholders, identify barriers to public scholarship, and provide concrete examples of ways Extension and non-Extension faculty can collaborate on research and programming efforts.
18. Using a blog and social media to market extension
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Davis, Gregory A. (author) and Stollar, Mariah K. (author)
- Format:
- Online journal article
- Publication Date:
- 2019-06
- Published:
- Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10612
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(3)
- Notes:
- 4 pages., Article #: 3TOT7, via online journal., Extension professionals at all levels can use popular social media platforms to increase awareness of Extension. This article explores how our team of Extension professionals has used a blog in combination with Facebook on a weekly basis to better market Extension and our work. Every Extension professional can easily become part of a deliberate effort to more actively connect with stakeholders by using these tools.
19. Effective communication of 4-H program essentials to 4-H families
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lewis, Kendra M. (author), Borba, John (author), Hill, Russell D. (author), and Miller, JoLynn C. (author)
- Format:
- Online journal article
- Publication Date:
- 2019-06
- Published:
- Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10613
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(3)
- Notes:
- 4 pages., Article #: 3TOT5, via online journal., Youths and parents in the California 4-H program have reported issues with communication and challenges in understanding the program. As a result, we developed a family handbook and other supporting documents to help youths and parents navigate the California 4-H program. This article addresses the development, dissemination, and reach of the handbook. Additionally, the article discusses future directions and implications for other Extension programs.
20. Collaborating across state lines to leverage cultural competency expertise
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Wille, Celina G. (author), Garcia, Zuri (author), and Garcia-Pabón, José L. (author)
- Format:
- Online journal article
- Publication Date:
- 2019-01
- Published:
- Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10614
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(3)
- Notes:
- 5 pages., Article #: 3TOT6, via online journal., A statewide need for Latino cultural competency training for Utah State University (USU) Extension personnel was identified. The solution involved the collaborative efforts of our team of two USU Extension faculty members and one Washington State University (WSU) Extension faculty member on adaption and customization of a needs assessment tool and a training program originated at WSU. Our collaboration leveraged important limited resources such as subject-matter expertise, training materials, time, and funding while providing a venue for feedback and ideas to improve, update, and enhance an existing program. Garnering administrative support from the start is key to successful cross-state collaborative work and implementation of specialized training to expand Latino outreach capacity in Extension.
21. How forming a cooperative network improved services and outcomes for farmers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Mallory, E.B. (author), Jackson, Tori Lee (author), and Forstadt, Leslie A. (author)
- Format:
- Online journal article
- Publication Date:
- 2019-08
- Published:
- Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 78 Document Number: D10810
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(4)
- Notes:
- 5 pages., Article #: 4IAW3, via online journal., The Beginning Farmer Resource Network of Maine (BFRN) is a model for maximizing resources and improving farmer services through increased statewide communication and collaboration among a diverse group of agricultural service providers. Formed in 2012, BFRN is a cooperative network with shared leadership and no financial overhead. In a 2018 survey regarding BFRN's impacts, 92% of members (22 of 24 responding members) said they were more effective and efficient. The survey results also indicated that over 800 farmers had made positive changes as a result of members' participation in BFRN. BFRN's continuing high level of activity is a testament to the value this network model offers to participating organizations, agencies, and institutions.
22. How to use crowdfunding in extension: a relationship education example
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Monk, J. Kale (author), Vennum, Amber V. (author), and Kanter, Jeremy B. (author)
- Format:
- Online journal article
- Publication Date:
- 2019-08-01
- Published:
- Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 78 Document Number: D10811
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(4)
- Notes:
- 15 pages., Article #: 4TOT3, via online journal., Crowdfunding is a resource that allows individuals or groups to raise funds while simultaneously engaging relevant communities and, thus, is an important tool for Extension specialists. We provide recommended steps for successful crowdfunding, including tips for identifying a website, developing or refining a proposal, and crafting a marketing and campaign strategy. We use the successful crowdfunding of a relationship education program as an example.
23. Can women's self‐help groups improve access to information, decision‐making, and agricultural practices? The Indian case
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Raghunathan, Kalyani (author), Kannan, Samyuktha (author), and Quisumbing, Agnes R. (author)
- Format:
- Online journal article
- Publication Date:
- 2019-08
- Published:
- Wiley Periodicals, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 78 Document Number: D10822
- Journal Title:
- Agricultural Economics
- Notes:
- 14 pages., via online journal,, Effective agricultural extension is key to improving productivity, increasing farmers’ access to information, and promoting more diverse sets of crops and improved methods of cultivation. In India, however, the coverage of agricultural extension workers and the relevance of extension advice is poor. We investigate whether a women's self‐help group (SHG) platform could be an effective way of improving access to information, women's empowerment in agriculture, agricultural practices, and production diversity. We use cross‐sectional data on close to 1,000 women from five states in India and employ nearest‐neighbor matching models to match SHG and non‐SHG women along a range of observed characteristics. We find that participation in an SHG increases women's access to information and their participation in some agricultural decisions, but has limited impact on agricultural practices or outcomes, possibly due to financial constraints, social norms, and women's domestic responsibilities. SHGs need to go beyond provision of information to changing the dynamics around women's participation in agriculture to effectively translate knowledge into practice.
24. Perspectives on place-based local leadership programs: fostering leadership and community attachment in youths
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Corboy, John Trevor M. (author), Warner, Laura A. (author), and Benge, Matt (author)
- Format:
- Online journal article
- Publication Date:
- 2019-08
- Published:
- Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 108 Document Number: D10950
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(4)
- Notes:
- 11 pages., Article # 4FEA3, via online journal, Leadership development, service learning, place-based education, and economic revitalization are topics relevant to Extension. We performed an evaluation to determine whether a place-based leadership program in Clermont County, Ohio, helps students develop leadership skills and encourages their return to the community. Program evaluation data collected via a web-based survey indicated that 80% of youths planned to return to the area to live and work, an action that would contribute to revitalization of the community. Extension professionals can use findings from our evaluation as a basis for improving existing programs, structuring new youth leadership initiatives, and communicating the value of place-based youth leadership programs to stakeholders.
25. Leveraging utilization-focused evaluations to engage elected officials and county personnel
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lane, Trevor C. (author) and Sanders, Christina (author)
- Format:
- Online journal article
- Publication Date:
- 2019-10
- Published:
- Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 108 Document Number: D10951
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(4)
- Notes:
- 8 pages., Article # 4FEA2, via online journal., Elected officials, an audience essential to the relevance and funding of Extension, may lack knowledge of Extension's capacity to engage with them in solving local problems, building consensus, and improving strategic planning or governance. They may not consider that by collaborating with locally knowledgeable Extension professionals, they also gain access to broader university resources that can assist them in understanding community needs and obtaining relevant evidence-based recommendations. We describe how Extension and county officials and personnel implemented utilization-focused evaluation to inform county strategic planning, budgeting, and governance, leading to continuous process improvement for the county and increased support for and understanding of Extension.
26. Engaging residents in participatory photomapping and readiness conversations to address the rural obesogenic context
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Jensen, Kirstin D. (author), Tifft, Kathee (author), Winfield, Tammy (author), Gunter, Kathy (author), Karp, Grace G. (author), and John, Deborah H. (author)
- Format:
- Online journal article
- Publication Date:
- 2019-10-01
- Published:
- Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: D10982
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(5)
- Notes:
- 12 pages., Article #: 5FEA1, via online journal., Extension engaged rural Idaho community stakeholders to assess local resources and readiness to address obesogenic contexts through use of the Extension tool HEAL MAPPS. Through participatory photomapping, focus group involvement, and a community readiness conversation, residents identified environmental resources and local efforts as supports for and barriers to healthful eating and active living. Findings indicated that the community was "vaguely aware" that rural obesity risk is a socioenvironmentally determined issue. Extension professionals using HEAL MAPPS effectively promoted new and shared knowledge of weight health resources among community members, enabled rural residents to have a voice in addressing the community context, and empowered community actions.
27. Social marketing–enhanced home energy education encourages adoption of energy-saving practices
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Caldwell, Kathryn A. (author), Vaughn, Leigh Ann (author), Harrod, Elisabeth (author), and Harrod, Jon (author)
- Format:
- Online journal article
- Publication Date:
- 2019-10
- Published:
- Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: D10992
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(5)
- Notes:
- 10 pages., Article # 5RIB3, via online journal., We developed a program centered on a social marketing–enhanced home energy education visit to encourage homeowner adoption of specific energy conservation measures. We randomly assigned 170 homeowners to an experimental condition that included energy education before an energy audit or a control condition that included only an energy audit. Participants in the experimental condition adopted more no-cost and low-cost one-time energy conservation changes, such as adjusting refrigerator/freezer temperatures and lowering hot water temperature. However, they did not invest more in home energy renovations or other costly changes, such as replacing inefficient appliances. We discuss implications of this experiment for enhancing effectiveness of Extension-based energy education programs.
28. To diversify or not to diversify, that is the question. Pursuing agricultural development for smallholder farmers in marginal areas of Ghana
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bellon, Mauricio R. (author), Kotu, Bekele Hundie (author), Azzarri, Carlo (author), and Caracciolo, Francesco (author)
- Format:
- Journal article
- Publication Date:
- 2019-09-18
- Published:
- Science Direct
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11076
- Journal Title:
- World Development
- Journal Title Details:
- 125
- Notes:
- 10 pages., Via online resource., Many smallholder farmers in developing countries grow multiple crop species on their farms, maintaining de facto crop diversity. Rarely do agricultural development strategies consider this crop diversity as an entry point for fostering agricultural innovation. This paper presents a case study, from an agricultural research-for-development project in northern Ghana, which examines the relationship between crop diversity and self-consumption of food crops, and cash income from crops sold by smallholder farmers in the target areas. By testing the presence and direction of these relationships, it is possible to assess whether smallholder farmers may benefit more from a diversification or a specialization agricultural development strategy for improving their livelihoods. Based on a household survey of 637 randomly selected households, we calculated crop diversity as well as its contribution to self-consumption (measured as imputed monetary value) and to cash income for each household. With these data we estimated a system of three simultaneous equations. Results show that households maintained high levels of crop diversity: up to eight crops grown, with an-average of 3.2 per household, and with less than 5% having a null or very low level of crop diversity. The value of crop species used for self-consumption was on average 55% higher than that of crop sales. Regression results show that crop diversity is positively associated with self-consumption of food crops, and cash income from crops sold. This finding suggests that increasing crop diversity opens market opportunities for households, while still contributing to self-consumption. Given these findings, crop diversification seems to be more beneficial to these farmers than specialization. For these diversified farmers, or others in similar contexts, interventions that assess and build on their de facto crop diversity are probably more likely to be successful.
29. Climate change vulnerability and adaptation strategies for smallholder farmers in Yangi Qala District, Takhar, Afghanistan
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Omerkhil, Najibullah (author), Chand, Tara (author), Valente, Donatella (author), Alatalo, Juha M (author), and Pandey, Rajiv (author)
- Format:
- Journal article
- Publication Date:
- 2020-03
- Published:
- Science Direct
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11091
- Journal Title:
- Ecological Indicators
- Notes:
- 10 pages., Smallholder farmers in Afghanistan are already facing various risks in agricultural production due to past continuous insurgencies. Climate change is likely to amplify the risk and make them even more vulnerable. The present study attempted to evaluate the vulnerability profiles of smallholder farmers due to climate change using the IPCC Framework. Primary data on relevant parameters for assessing climate change-led social vulnerability in the region were collected by classifying study region into two zones: the plain and the hills of Yangi Qala District in Takhar province, Afghanistan. Thirteen villages from each zone were selected at random, and face-to-face interviews were conducted with ten randomly selected households in each of the selected villages in both zones based on a pre-tested questionnaire. The questionnaire contained indicators for all three dimensions of vulnerability: exposure, sensitivity and adaptive capacity. The collected data were subjected to a proposed vulnerability index, after estimating the indices of the three dimensions of vulnerability. The Iyenger and Sudershan weighting method was used to assess the contribution of each vulnerability dimension. Vulnerability was classified according to different categories based on beta distribution to evaluate the villages’ vulnerability status. The results showed that about 23% of all 26 sampled villages in both zones had low exposure, 26% moderate exposure and 51% high exposure to climate-change hazards and extreme weather events. High sensitivity was observed in 51%, moderate sensitivity in 7%, and low sensitivity in 42% of villages. High adaptive capacity to climate change was observed in 38% of villages, 19% were moderately adaptive and 42% showed a low adaptive capacity. High vulnerability was observed in 50% of villages, 4% were moderately vulnerable, and 46% had low vulnerability. A high proportion of smallholder farmers in the hilly zone in the sampled district were highly vulnerable, exposed and sensitive with a low adaptive capacity to climate change compared to the plain zone. The high vulnerability in the hilly zone was attributed to limited resources with a low adjustment capability to counter the disturbances, especially in crop cultivation, in response to climate change. A handful of low-cost and local approaches such as improving farmer extension services, introducing small-scale local infrastructure projects, reinforcing informal safety nets and protecting natural ecosystems could be viable cost-effective options that would also be sustainable given their low recurring costs and the limited maintenance required.
30. Farmers’ assessment of the effectiveness of extension communication methods used in Ogbomoso agricultural zone of Oyo-State, Nigeria
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Yekinni, Oyedeji. T. (author) and Afolabi, Christiana. O. (author)
- Format:
- Online journal article
- Publication Date:
- unknown
- Published:
- African Journals Online
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: D11144
- Journal Title:
- Journal of Agricultural Extension
- Journal Title Details:
- 23(3):126-134
- Notes:
- 9 pages., via online journal., This study assessed the effectiveness of extension communication methods used in disseminating information to farmers in Ogbomoso Agricultural zone of Oyo State. Multi-stage sampling procedure was used to select 120 respondents. Data were analysed using frequency, percentage, standard deviation, mean, median and mode statistics. The findings show that the extension communication methods used for farmers were farm visit (89.2%) and home visit (78.5%), contact farmers (73.3%) and method demonstration (51.7%). Contact farmers, farm visits and home visit were the most frequently used communication strategies by extension agencies while farm visit (x=1.57) was the most preferred extension method to receive information and technologies and respondents perceived the extension communication methods used to be moderately effective. The study recommends that extension officers should consider the use of communication methods preferred by the farmers to communicate information to them.
31. Communicating with data: telling the extension story in credible and actionable Ways
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Craig, Diane D. (author) and Borger, Ruth H. (author)
- Format:
- Online journal article
- Publication Date:
- 2019-06
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: D11146
- Journal Title:
- Journal of Human Sciences and Extension
- Journal Title Details:
- 7(2):144-174
- Notes:
- 30 pages., via online journal., Effective communication requires a good message delivered through an effective channel and received by a receptive individual. When that communication is successful, the result is enhanced credibility and trust between the sender and the receiver. Telling the Extension story effectively requires both relevant, credible data to compose a clear message and appropriate communication channels to deliver the message to various audiences. This article describes the approach taken by Florida Extension to gather better statewide data to improve communication about the impact of its Extension work, primarily through the use of infographics. With credible data, and working together, Extension data analysts and communicators can enhance Extension’s reputation, trust, and support with key stakeholders.
32. Creating inclusive extension programs
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- McKee, Katherine E. (author) and Bruce, Jacklyn A. (author)
- Format:
- Online journal article
- Publication Date:
- 2019-12
- Published:
- Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: D11148
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(6)
- Notes:
- 4 pages., Article # 6COM1, via online journal., To develop more inclusive programs, Extension professionals should attend to self-awareness, communication, and program structure. We suggest engaging in reflection and examining word choices and program decisions to make programs more welcoming to all members of the communities we serve. Extension professionals should incorporate these practices in their work to meet the needs of increasingly diverse communities.
33. Barriers to and strategies for engaging extension educators in family caregiver education
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Struckmeyer, Kristopher M. (author), Roberts, Emily (author), Gordon, Sarah R. (author), Raczkoski, Brandon M. (author), and Singh, Chitra (author)
- Format:
- Online journal article
- Publication Date:
- 2019-12
- Published:
- Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: D11149
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(6)
- Notes:
- 9 pages., Article # 6RIB5, via online journal., Oklahoma Extension educators encountered barriers related to trainings and program delivery for a caregiver education program produced by Oklahoma State University Extension. Oklahoma family and consumer sciences educators were interviewed about perceived barriers to attending trainings and delivering the program. Findings indicated that staff shortages, program prioritization, challenges in developing an audience, and communication issues with the program team made it difficult for educators to engage with the program. Strategies for improvement based on the findings were devised.
34. The Military Families Learning Network: A Model for Extension-Based Virtual Learning Communities
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Plein, Christopher (author), Cassels, Alicia (author), and West Virginia University Auburn University
- Format:
- Online journal article
- Publication Date:
- 2019-12
- Published:
- United States: Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11229
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(6)
- Notes:
- 9 pages, via online journal, This article provides an overview of Extension's Military Families Learning Network. The network is an example of Extension's commitment to building virtual learning networks in the support of targeted professional and lay audiences. The network uses well-established and emergent pedagogical approaches focusing on adult-centered learning while employing state-of-the-art online learning technologies. We present a four-dimensional model of learning activities to illustrate how the network offers different options for and approaches to adult-centered learning and training. The Military Families Learning Network can serve as a model for broader adoption of such entities across the Extension community.
35. Utilizing Extension as a resource in disaster response: Florida Extension's communication efforts during the 2017 hurricane season
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Mike, Moses R. (author), Rampold, Shelli D. (author), Telg, Ricky W. (author), Lindsey, Angela B. (author), and Association for Communication Excellence (ACE) University of Florida
- Format:
- Online journal article
- Publication Date:
- 2020-02
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11303
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 104(1)
- Notes:
- 15 pages., via online journal, Crisis communication plays a significant role for the different audiences for which it is designed. Hurricanes and other disasters have resulted in major economic damage and disruption of social norms for extended periods of time in communities across the globe. In such circumstances, the Cooperative Extension Service is often called to take an active role in preparation, response, and recovery. As part of the local emergency management team, local Extension offices are positioned to provide a research base, relevant information, and faculty. As such, citizens often look to Extension faculty members for emergency resources and expertise. However, standard communication methods can be significantly affected in disaster situations. Further, difficulty to fully anticipate such effects can limit Extension’s ability to communicate with targeted audiences and deliver important information. This descriptive study was conducted to examine Florida Extension offices’ and Extension faculty members’ communication efforts and effectiveness during the 2017 hurricane season. The primary methods used by respondents to communicate with subject matter clientele were email, face to face, and phone; the primary method used to communicate with the public was the internet/web. Respondents felt clientele and the public were only moderately aware of Extension’s efforts during the hurricane season. Future research is needed to investigate Extension faculty members’ choice of communication channels, as well as the ability of these channels to convey information to clientele and the public. Future research should also examine the communication channels and information sources used and preferred by clientele and the public during disasters. Such results should be compared to the findings of this study to inform future practice for communication in disasters.
36. Variety awareness, nutrition knowledge and adoption of nutritionally enhanced crop varieties: evidence from Kenya
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Muthini, Davis Nguthi (author), Nzuma, Jonathan Makau (author), and Nyikal, Rose Adhiambo (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Kenya
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11328
- Journal Title:
- African Journal of Agricultural and Resource Economics
- Journal Title Details:
- 14(4) : 225-237
- Notes:
- Online via AgEconSearch., Authors evaluated the impact of varietal awareness and nutrition knowledge on their adoption of biofortified crop varieties. Findings suggested that farmers who had knowledge of the nutritional attributes of a specific variety of beans were more likely to adopt them.
37. Agricultural demonstration events: What matters
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Frick, R. (author), Huber, K. (author), Moschitz, H. (author), and Alfoldi, T. (author)
- Format:
- Journal article abstract
- Publication Date:
- 2019
- Published:
- Switzerland
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11338
- Journal Title:
- Agrarforschung Schweiz
- Journal Title Details:
- 10(9) : 330-337
- Notes:
- Scopus via University of Illinois online catalog - article subject search. 1 page., This study examined the impacts of farming demonstration events on participants. Findings identified five factors important for the success of demonstration events.
38. Marketing for next Gen extension clientele through the use of geofilters
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Davis, Jamie (author), Rufener, Samara (author), Dennis, Alan (author), and Murphy, Ann Marie (author)
- Format:
- Online journal article
- Publication Date:
- 2020-02
- Published:
- Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11354
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 58(1)
- Notes:
- 6 pages., Article #:v58-1tt2, via online journal., Research supports Extension educators' use of social media as an engagement, outreach, and marketing tool beyond posts shared by staff and faculty. This article highlights the practical use of Snapchat geofilters at county and statewide Extension events to support the creation of user-generated content and increase Extension's visibility with the public. The development and implementation of an innovative statewide marketing project resulted in data and recommendations that can help Extension educators make meaningful marketing decisions.
39. COVID-19 and food safety FAQ: Is coronavirus a concern with takeout?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Seymour, Natalie (author), Yavelak, Mary (author), Christian, Candice (author), Chapman, Ben (author), and Danyluk, Michelle (author)
- Format:
- Flyer
- Publication Date:
- 2020-03-24
- Published:
- UF/IFAS Food Science and Human Nutrition Department
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D11495
- Journal Title:
- EDIS
- Journal Title Details:
- 2020(2)
- Notes:
- 1 page., Via IFAS Extension, University of Florida, These flyers, written by Natalie Seymour, Mary Yavelak, Candice Christian, and Ben Chapman (NC State University Extension), provide quick, digestible information regarding prevention of COVID-19 and procedures for food service, grocery stores, and other food-related businesses. This flyer in particular provides guidance regarding takeout and COVID-19. Published by the UF/IFAS Food Science and Human Nutrition Department.
40. Accessing agricultural extension by video
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Mkoka, Charles (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- International: Technical Centre for Agricultural and Rural Cooperation, ACP-EU, Wageningen, The Netherlands
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11611
- Journal Title:
- Spore
- Journal Title Details:
- 194 : 24-25
- Notes:
- Online from publisher website., By embracing modern technology and engaging enthusiastic young people, the work of an NGO in Malawi is extending the reach of agricultural extension across the country.
41. A community approach: digital innovations for extension
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bascombe, Keron (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- International: Technical Centre for Agricultural and Rural Cooperation, ACP-EU, Wageningen, The Netherlands
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11612
- Journal Title:
- Spore
- Journal Title Details:
- 194 : 26-28
- Notes:
- 3 pages., Online from publisher website., Following a training course in technology stewardship, actors in the Caribbean's agri-food sector are implementing ICT approaches to provide agricultural advice and support to their local communities
42. Blending digital and physical tools to deliver CSA information
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ndirangu, Stella (author)
- Format:
- Opinion
- Publication Date:
- 2019
- Published:
- International: Technical Centre for Agricultural and Rural Cooperation, ACP-EU, Wageningen, The Netherlands
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11614
- Notes:
- 3 pages., Online from publisher., Author addresses "large gap between African extension services ... and the number of farmers being reached." ... "Africa's existing mobile network (currently the second biggest mobile market in the world) could be better utilised to bridge this gap and provide mobile-based agricultural information, advice and support to smallholder farmers."
43. Decoding agricultural digitalisation in Africa
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Boloh, Yanne (author) and Cartmell-Thorp, Susanna (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- International: Technical Centre for Agricultural and Rural Cooperation, ACP-EU Wageningen, The Netherlands
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11615
- Journal Title:
- Spore
- Journal Title Details:
- 194 : 4-7
- Notes:
- 4 pages., Online from publisher., "For the first time, a landmark report on digitalisation for agriculture (D4Ag) in Africa compiles and highlights data on digital solutions that are enabling the transformation of African agriculture."
44. Happily ever after... A systematic literature review of the use of storytelling in extending agricultural research
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Thomson, Michael (author), Cosby, Amy (author), and Swain, Dave (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Australia
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11653
- Journal Title:
- Rural Extension and Innovation Systems Journal
- Journal Title Details:
- 15(1) : 62-72
- Notes:
- 11 pages., Authors focus on the Australian perspective and draw on a detailed global context to better understand how research might inform the use of creative non-fiction storytelling to aid new technology development.
45. Key social processes sustaining the farmer/advisor relationship
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kuehne, Geoff (author), Nettle, Ruth (author), and Llewellyn, Rick (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Australia
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11654
- Journal Title:
- Rural Extension and Innovation Systems Journal
- Journal Title Details:
- 15(1) : 20-29
- Notes:
- 9 pages., Through in-depth interviews with farmers having an existing relationship with extension advisors, researchers explored the processes of of advisory relationship building, maintenance, and the nature of commitment to an advisor. Findings identified six guidelines associated with increasing commitment to an advisory relationship.
46. How do extension agents of DAE (Department of Agricultural Extension) use social media for strengthening agricultural innovation in Bangladesh?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kamruzzaman, Md (author), Chowdhury, Ataharul (author), Odame, Helen Hambly (author), and Sarapura, Silvia (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Bangladesh
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11655
- Journal Title:
- Rural Extension and Innovation Systems Journal
- Journal Title Details:
- 15(1) : 10-19
- Notes:
- 10 pages., Researchers surveyed and interviewed extension agents to examine how they are using social media to strengthen.
47. Switching up climate-smart agriculture adoption: Do "green" subsidies, insurance, risk aversion and impatience matter?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ngoma, Hambulo (author), Mason-Wardell, Nichole M. (author), Samboko, Paul C. (author), and Hangoma, Peter (author)
- Format:
- Research summary
- Publication Date:
- 2019
- Published:
- Zambia: Department of Agricultural, Food, and Resource Economics, Michigan State University, East Lansing.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D11674
- Notes:
- 4 pages., Feed the Future Innovation Lab for Food Security Policy, Research Paper 164., Using games, researchers tested the hypothesis that innate behavioral traits such as risk and time preferences play a role in Zambia farmers' decisions about adoption of Climate-smart agriculture (CSA) practices. "Given our findings that more risk-averse individuals are less likely to adopt CSA, a practice that is intended to be risk-reducing, a key policy implication is the need for a retooling of both public and private extension services to better demonstrate and educate farmers on the risk-reducing effect of CSA practices such as conservation agriculture. Moreover, if insurance and subsidies are to be used successfully to nudge adoption, extension will need to educate farmers on the structure of and mechanisms of payouts. This is important to build trust in the incentive systems.
48. Role of agricultural journalism in diffusion of farming technologies
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Yaseen, Muhammad (author), Karim, Mujahid (author), and Luqman, Muhammad (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Pakistan
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11830
- Journal Title:
- Journal of Agricultural Research
- Journal Title Details:
- 57(4) : 289-294
- Notes:
- Online via keyword search of UI Library e-Catalog., Farmer interviews revealed that various forms of agricultural journalism were significant: radio, television, cable network, print media, social media, mobile phone service, and internet websites. Use of some of these was strongly dependent on education level.
49. How sources of agriculture information shape the adoption of reduced tillage practices?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bavorova, Miroslava (author), Unay-Gailhard, Ilkay (author), Ponkina, Elena (author), and Pilarova, Tereza (author)
- Format:
- Journal Article
- Publication Date:
- unknown
- Published:
- International: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D11894
- Journal Title:
- Journal of Rural Studies
- Journal Title Details:
- 79
- Notes:
- 14 Pages, Science Direct, Public and private agricultural information sources are fundamental components that could overcome the barriers to adopting sustainable reduced tillage practices. This study aims to identify the information sources frequently used by farmers and their role in changing from conventional intensive tillage to reduced tillage practices. The study is focused on the Altai Krai region in southwestern Siberia, which faces severe soil degradation problems, pointing to an urgent need for sustainable reduced tillage practices in the area. It relied upon both quantitative and qualitative data that included a quantitative survey with 110 farm managers and qualitative, in-depth interviews with five farm managers. Descriptive statistics were used to explore farm characteristics and farmers’ actual usage of information sources. A logit model was used to estimate the role of agricultural information sources in the adoption of reduced tillage practices. Results show that the participation frequency of farm managers in trainings and workshops influences the adoption of sustainable reduced tillage practices in a statistically significant and positive way. However, the estimation results give that the frequency of expert consultations (from both private and public sources) does not influence the probability of adopting sustainable reduced tillage practices. This may be explained by the fact that farm managers received limited information about sustainable reduced tillage practices from these sources.
50. Assessment of factors influencing the adoption of improved crop management practices (ICMP) by smallholder farmers in the Boane District, Mozambique
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Da Encarnação Tomo M., Zwane (author)
- Format:
- Journal article
- Publication Date:
- unknown
- Published:
- South Africa: South African Society for Agricultural Extension
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11897
- Journal Title:
- South African Journal of Agricultural Extension
- Journal Title Details:
- 48
- Notes:
- 14 pages, This paper seeks to assess the factors influencing the adoption of the improved crop management practices (ICMP) in Boane District in Mozambique. The study was carried out using a qualitative survey method with a semi-structured interview schedule. Regression analysis and Pearson correlations were used to analyse the factors, constraints, and opportunities influencing the adoption of the improved crop management practices. The study covered a sample of 50 households. The results of the study show that the majority of the farmers (68%) in the Boane District adopted the improved crop management practices, compared to those who did not adopt them (32%). According to the logistic regression analysis, two factors (age and access to credit) were significant (p<0.05) at the 5% level of significance with the adoption of ICMP, meaning that age and access to credit have an influence on the adoption of the improved crop management practices in the Boane District. The study recommended that the Agricultural Development Fund and the district development should solve the challenge of low financial investments, which is the major problem of most smallholder farmers, limiting their response to the production process, and to adopting the improved crop management practices in the Boane District.
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