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Using a blog and social media to market extension

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Davis, Gregory A. (main author), Stollar, Mariah K. (author)
Format:
Online journal article
Publication Date:
2019-06
URL:
https://joe.org/joe/2019june/tt7.php
Published:
Extension Journal, Inc.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
audience analysis, extension agents, extension communication, innovations, marketing, technology, blogs, social media, Facebook, online communication
Notes:
4 pages., Article #: 3TOT7, via online journal., Extension professionals at all levels can use popular social media platforms to increase awareness of Extension. This article explores how our team of Extension professionals has used a blog in combination with Facebook on a weekly basis to better market Extension and our work. Every Extension professional can easily become part of a deliberate effort to more actively connect with stakeholders by using these tools.