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Evaluating promotional efforts for driving traffic to an extension outreach website

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Campbell, Tim (main author), Shaw, Bret (author), Rao, Amulya (author), Klink, Jenna (author)
Format:
Online journal article
Publication Date:
2019-06
URL:
https://joe.org/joe/2019june/rb1.php
Published:
Extension Journal, Inc.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
communication methods, education, evaluation, extension, extension communication, marketing, multimedia, outreach, website, social media, online communication
Notes:
7 pages., Article #:3RIB1, via online journal., As online communication becomes more important to Extension professionals, understanding how promotional strategies affect the number of people accessing online content also becomes more important. We tracked website visits resulting from four different promotional efforts to understand relative effectiveness of these efforts. Each effort was unique in cost, efficacy, and efficiency. We found that using multiple promotional approaches to drive traffic to educational content can increase engagement over time and allow for reaching larger audiences.