Role of agricultural journalism in diffusion of farming technologies

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Yaseen, Muhammad (author), Karim, Mujahid (author), and Luqman, Muhammad (author)
    Format:
    Journal article
    Publication Date:
    2019
    URL:
    https://www.jar.com/pk
    Published:
    Pakistan
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11830
    Journal Title:
    Journal of Agricultural Research
    Journal Title Details:
    57(4) : 289-294
    Subject Term:
    cable television, education levels, extension, extension communication, farm journals, farmers, information sources, Internet, mass media, media effectiveness, media use, mobile communication systems, radio, rural broadcasts, telephone communication, television, agricultural journalism, social media, smartphones, and Pakistan (Southern Asia)
    Notes:
    Online via keyword search of UI Library e-Catalog., Farmer interviews revealed that various forms of agricultural journalism were significant: radio, television, cable network, print media, social media, mobile phone service, and internet websites. Use of some of these was strongly dependent on education level.

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