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How to use crowdfunding in extension: a relationship education example

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Monk, J. Kale (main author), Vennum, Amber V. (author), Kanter, Jeremy B. (author)
Format:
Online journal article
Publication Date:
2019-08-01
URL:
https://joe.org/joe/2019august/tt3.php
Published:
Extension Journal, Inc.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
extension, extension communication, innovations, marketing, marketing techniques, universities, communication strategies, effective communication, online communication, public communication campaign, fundraising
Notes:
15 pages., Article #: 4TOT3, via online journal., Crowdfunding is a resource that allows individuals or groups to raise funds while simultaneously engaging relevant communities and, thus, is an important tool for Extension specialists. We provide recommended steps for successful crowdfunding, including tips for identifying a website, developing or refining a proposal, and crafting a marketing and campaign strategy. We use the successful crowdfunding of a relationship education program as an example.