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    Start Over Publication Year 2003 Journal Title Agri Marketing

    34. The right tool for the job

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rasmussen, Becky (author)
    Format:
    Journal article
    Publication Date:
    2003-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18290
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(6) : 44-45
    Notes:
    Describes a new John Deere Dealer Direct service that allows dealers to log in and create customized direct marketing materials, which are then printed and mailed for them.

    36. 25 years of Rhea & Kaiser: an agency leader reflects on a very, very humble beginning

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rhea, Steve (author / President, Rhea &Kaiser Marketing Communications, Naperville, IL)
    Format:
    Journal article
    Publication Date:
    2003-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18381
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(7) : 15-16

    37. Using your head to build brands

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2003-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18382
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(7) : 20, 22
    Notes:
    Describes the development of the use of logoed merchandise, such as hats, in agricultural marketing communications. Includes advantages of the use of headwear in agriculture branding and marketing campaigns.

    38. Making the most of trade shows

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fox, David (author)
    Format:
    Journal article
    Publication Date:
    2003-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18383
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(7) : 28-29
    Notes:
    Describes use of a trade show theme, "Accelerate performance," to promote an inoculant for soybeans and other legumes. Featured a contest that allowed farmers at the show to "experience the thrills and chills of being a professional race car driver by racing against each other via a stockcar simulator."

    39. Goodbye cashmere, hello denim

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Falk, Susan (author)
    Format:
    Journal article
    Publication Date:
    2003-07
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18384
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(7) : 30, 32
    Notes:
    Describes the Calgary Stampede, an event in Calgary, Alberta, Canada, that attracts 1.2 million people for 10 days each year. Article emphasizes aspects of the event that foster positive relationships between producers and consumers, between rural and urban communities.

    40. Half century of progress: Farm Progress Show celebrates 50th anniversary this summer

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Reddick, Bekah (author)
    Format:
    Journal article
    Publication Date:
    2003-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18385
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(7) : 34-35
    Notes:
    Describes the history, development and role of the Farm Progress Show, sponsored each year since 1953 by Prairie Farmer and what is now Farm Progress Companies.

    41. It's farm show time

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2003-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18386
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(7) : 38, 40-42, 44-53
    Notes:
    Annual Farm Show Guide to farm shows throughout the U.S., Canada and selected international locations.

    42. Oh, what a tangled web they weave: today's animal rights activists challenge the food system's passive stance

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Miller, Marlys (author)
    Format:
    Journal article
    Publication Date:
    2003-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18387
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(7) : 1i-2i, 4i, 6i
    Notes:
    This is an article from Pork magazine, included as part of an inserted supplement in Agri Marketing magazine. The supplement is entitled, "Food Systems Insider, July 2003, Volume 3, Number 3. A supplement to Food Systems Group publications and Meat&amp;Poultry magazine."

    43. Who's on your side?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2003-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18388
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(7) : 6i
    Notes:
    This is part of an inserted supplement in Agri Marketing magazine. The supplement is entitled, "Food Systems Insider, July 2003, Volume 3, Number 3. A supplement to Food Systems Group publications and Meat&amp;Poultry magazine."

    45. Does the brand really matter?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Burns, Joseph (author)
    Format:
    Journal article
    Publication Date:
    2003-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18723
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(5) : 38-39
    Notes:
    Reports the results of brand image research by Osborn &amp; Barr Communications, St. Louis, Missouri, based on feedback from growers in Midwest farm states. Discusses roles of brands, as well as of dealers, in agricultural marketing.

    48. CFM&Z - the good years: an insider's look back at a great agency in its prime

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Michel, Greg (author)
    Format:
    Journal article
    Publication Date:
    2003-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18726
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(5) : 46-47
    Notes:
    Features the development of the former Creswell, Munsell, Fultz &amp; Zirbel, a respected agricultural advertising and public relations agency based in Iowa.

    49. 2003 North American ag communications agencies

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2003-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18727
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(5) : 48-58
    Notes:
    Annual listing of agricultural communications agencies throughout North America. Includes income, media usage and agribusiness client lists.

    50. Spreading more than just manure: public scrutiny of manure management practices is forcing producers to become proactive in spreading positive messages about what they do

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Falk, Susan (author)
    Format:
    Journal article
    Publication Date:
    2003-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18728
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(8) : 22-24