The right tool for the job

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rasmussen, Becky (author)
Format:: Journal article
Publication Date:: 2003-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18290
Journal Title:: Agri Marketing
Journal Title Details:: 41(6) : 44-45
Subject Term:: direct mail, direct marketing, farm equipment, machinery, media effectiveness, roles, and sales methods
Notes:: Describes a new John Deere Dealer Direct service that allows dealers to log in and create customized direct marketing materials, which are then printed and mailed for them.

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