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Does the brand really matter?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Burns, Joseph (author)
Format:
Journal article
Publication Date:
2003-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18723
Journal Title:
Agri Marketing
Journal Title Details:
41(5) : 38-39
Subject Term:
advertising
,
campaigns
,
farm equipment
,
image
,
machinery
,
retail promotion
,
roles
,
seeds
, and
marketing communication
Notes:
Reports the results of brand image research by Osborn & Barr Communications, St. Louis, Missouri, based on feedback from growers in Midwest farm states. Discusses roles of brands, as well as of dealers, in agricultural marketing.
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