CRM's role increases in marketers' plans

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2003-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18288
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(6) : 40-42
    Subject Term:
    database marketing, marketing techniques, sales methods, marketing communication, and agri-marketing
    Notes:
    Comments from three providers of customer relationship marketing (CRM) services for agricultural marketing firms.

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