Cool customer response? Hit their hot buttons

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gardner, Den (author)
    Format:
    Journal article
    Publication Date:
    2003-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17462
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(4) : 74-75
    Subject Term:
    appeals (message), image, Internet, message content, public relations, WWW (World Wide Web), and marketing communication

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