- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 2003-06
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18282
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 41(6) : 18,20,24-25
- Subject Term:
- advertising, appeals (message), beef, campaign planning, campaigns, cattle, and radio
