- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Falk, Susan (author)
- Format:
- Journal article
- Publication Date:
- 2003-03
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17313
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 41(3) : 18-19
- Subject Term:
- advertising, animal health, beef, campaign planning, campaigns, cattle, communication planning, Internet, WWW (World Wide Web), e-commerce (new terms), and marketing communication