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    1. "Call 'em like we see 'em" Responding to unfair and unethical charges

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    2. A meta-analysis of U.S. health campaign effects on behavior: emphasize enforcement, exposure, and new information and beware the secular trend

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    4. Building brands with competitive analysis

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    6. Case studies of youth tobacco prevention campaigns from the USA: truths and half-truths

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    7. Help: a European public health brand in the making?

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    8. How an unhealthy product is sold: cigarette advertising in magazines

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    10. It's the product: Do risky products compel attention and elicit arousal in media users?

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