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    Start Over Subject Term social marketing Subject Term food

    1. A prescription for health: (pseudo) scientific advertising of fruits and vegetables in the early 20th Century

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Nelson, Michelle R. (author), Das, Susmita (author), and Ahn, Regina Jihea (author)
    Format:
    Journal article
    Publication Date:
    2020
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: D11560
    Journal Title:
    Advertising and Society Quarterly
    Journal Title Details:
    21(1)
    Notes:
    58 pages., Journal article via online., Historical analysis of print advertising in the early 20th Century revealed that "in an era of scientific discovery and therapeutic ethos, fruits and vegetables were advertised as medical tonics, with 'prescriptions' that included recommended daily doses, to ward off or cure real or imagined medical ailments (flu, listlessness, acidosis)." Findings identified social positives and negatives associated with this practice. Researchers recommended use of a broader social marketing and transdisciplinary approach.

    4. And now a word from our sponsors: how to create an effective nutrition television commercial

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Swartz, Julie (author)
    Format:
    Journal article
    Publication Date:
    1999-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23109
    Journal Title:
    Journal of the American Dietetic Association
    Journal Title Details:
    99(12) : 1502
    Notes:
    Steps to using television commercials as an effective social marketing tool for nutrition education.

    5. Consumer perceptions of fruit and vegetables serving sizes

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Binns, Colin W. (author), Pollard, Christina M. (author), and Daly, Alison M. (author)
    Format:
    Abstract
    Publication Date:
    2009-05
    Published:
    Australia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29519
    Journal Title:
    Public Health Nutrition
    Journal Title Details:
    12(5) : 637-643
    Notes:
    Via Ebscohost.com, 2 pages.

    7. Designing effective messages for microbial food safety hazards

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Powell, Doug (author), Mathiasen, Lisa (author), and Jacob, Casey (author)
    Format:
    Abstract
    Publication Date:
    2009-05-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29190
    Journal Title:
    Food Control
    Notes:
    Via Science Direct. 2 pages., Authors emphasize coordinated planning, based on understanding of audiences.

    9. Family fun with new foods: a parent component to the food friends social marketing campaign

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bellows, Laura (author), Cole, Kathleen (author), and Gabel, Jennifer Anderson (author)
    Format:
    Journal article
    Publication Date:
    2006-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29521
    Journal Title:
    Journal of Nutrition Education and Behavior
    Journal Title Details:
    38(2) : 123-124

    10. Impact of the Make Healthy Normal mass media campaign (phase 1) on knowledge, attitudes and behaviours: a cohort study

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kite, James (author), Gale, Joanne (author), Grunsell, Anne (author), Bellew, William (author), Lee, Vincy (author), Lloyd, Beverley (author), Maxwell, Michelle (author), Vineburg, John (author), and Bauman, Adrian (author)
    Format:
    Journal article
    Publication Date:
    2018-06
    Published:
    Australia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10376
    Journal Title:
    Australian and New Zealand Journal of Public Health
    Journal Title Details:
    42(3) : 269-278
    Notes:
    8 pages.