- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Powell, Doug (author), Mathiasen, Lisa (author), and Jacob, Casey (author)
- Format:
- Abstract
- Publication Date:
- 2009-05-06
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29190
- Journal Title:
- Food Control
- Subject Term:
- audience analysis, audience research, campaign planning, campaigns, communication planning, evaluation, food, food safety, media selection, message content, risk communication, social marketing, visual communication, writing skills, writing styles, and social media
- Notes:
- Via Science Direct. 2 pages., Authors emphasize coordinated planning, based on understanding of audiences.
